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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing marketing strategies and managing stakeholder relationships to drive growth in the animal health and nutrition sectors. Proficient in analyzing data to optimize marketing activities and enhance partner engagement.
Highest-signal resume keywords
5+ Years Marketing ExperienceBachelor's Degree In MarketingStrong Analytical SkillsStakeholder Management ExperienceKnowledge Of French Or Spanish Language
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent CreationProgram ExecutionPerformance TrackingKPI AnalysisBudget ManagementData Translation Into InsightsProject ManagementPortfolio Growth StrategiesEvent Planning
Soft Skills
Strong Communication SkillsAttention To DetailAction-OrientedInitiativeGrowth Mindset
Certifications & Qualifications
Bachelor's DegreeMaster's Degree Preferred
Industry Keywords
Animal HealthNutritionMarketing ExecutionPartner ProgramsCross-Functional CollaborationROI-Based AllocationIntegrated Marketing PlansNational EventsInfluencer ManagementBilingual Translations
About the role
Key responsibilities & impact- Lead execution of marketing strategies and activities to reach, recruit, and retain Professionals
- Own segment marketing execution, content creation, program execution, and performance tracking
- Drive growth plans for the breeder segment in support of the North America PRO Business Unit
- Streamline programs and communications for a cohesive North America partner experience
- Collaborate with the PRO North America Marketing team and cross-functional teams
- Assist in creating and executing integrated marketing plans
- Plan, execute, and support national events
- Partner with sales managers, marketing, Scientific Communications, and PRO Leadership teams
- Lead annual marketing plans for assigned segments and customer responsibilities
- Manage advertising, promotions, trade budgets, invoices, forecasting, and ROI-based allocation
- Execute initiatives in line with QMP process, including managing bilingual translations with agency partners
- Develop and execute partner programs focused on portfolio growth in nutrition
- Track and analyze segment/customer KPIs and optimize marketing activities for ROI
- Identify and maintain industry influencers, clubs, and partnerships
- Launch portfolio enhancements and innovations to drive retention and partner acquisition
- Manage stakeholders and collaborate with internal teams, external partners, and agencies
- Perform other responsibilities as assigned
Requirements
What you’ll need- 5+ years Marketing experience
- Bachelor's degree in marketing or related field required
- Master's degree preferred
- Ability to translate data into actionable insights
- Strong analytical skills
- Experience with brand and marketing strategy
- Previous animal health or nutrition experience is a plus
- Ability to manage and prioritize multiple projects and initiatives
- Strong attention to detail and adherence to deadlines
- Action-oriented; takes initiative and acts with growth mindset
- Strong communication and presentation skills (oral and written)
- Stakeholder management experience
- Knowledge of the French or Spanish language preferred
- Experience working across and managing two markets or a region
- Mars does not sponsor visas for this role
- Must be able to work in one of the US locations listed for this posting
Benefits
Comp & perks- Company bonus
- Medical benefits
- Dental benefits
- Participation in 401k plan
- Paid time off benefits
- Best-in-class learning and development support from day one
- Access to in-house Mars University