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Mars

Brand Insights, AI Innovation Manager

Mars

. Develop target audience profiles across the Mars corporate brand stakeholder ecosystem, including Consumers, Associates, Government/Policy Makers, and Media/Industry Influencers .

Posted 9/24/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $108,160 - $148,720 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing audience profiles and insights within the corporate brand ecosystem, with a strong focus on AI tools and operational efficiency. Proven ability to manage budgets and collaborate with senior leadership to enhance brand reputation and strategic initiatives.

Highest-signal resume keywords
Consumer InsightsAI Tools AdoptionOperational EfficiencyCorporate Brand ExperienceBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Audience ProfilingQuantitative Framework DevelopmentReputational Impact AttributionData AnalyticsAI-Enabled Solutions
Soft Skills
CollaborationAdvisory SkillsCommunication
Tools & Technologies
AI ToolsData Technology
Industry Keywords
FMCGCorporate AffairsBrand ReputationStakeholder Engagement

About the role

Key responsibilities & impact
  • Develop target audience profiles across the Mars corporate brand stakeholder ecosystem, including Consumers, Associates, Government/Policy Makers, and Media/Industry Influencers
  • Create audience definitions and illuminate insights, needs, and opportunities
  • Establish a quantitative framework for evaluating trust across the Mars corporate brand stakeholder ecosystem
  • Establish a model to evaluate reputational impact attribution
  • Provide ongoing support for brand reputation updates with senior leadership
  • Partner with the Corporate Affairs team to define and execute an annual learning plan for foundational knowledge and key campaigns/initiatives
  • Manage the learning plan budget of less than $500K
  • Identify opportunities to accelerate and adopt AI tools and workflows to drive data and analytics, including AI-enabled solutions/innovation and opportunities for efficiencies and cost savings
  • Serve as the AI Center of Excellence for global Corporate Affairs
  • Identify AI opportunities across the global Corporate Affairs function
  • Build AI capability/upskilling across the Corporate Affairs community
  • Drive adoption of AI tools and workflows within everyday communications activities
  • Identify opportunities to improve operational efficiency
  • Advise on AI-enabled solutions that support Corporate Affairs teams and strategic priorities
  • Report to the Corporate Brand and Purpose VP
  • Collaborate with the Corporate Affairs capabilities sponsor and Data Technology

Requirements

What you’ll need
  • BS/BA degree
  • 5-10 years of experience in consumer insights
  • Experience across a range of FMCG categories/brands
  • Corporate brand experience (preferred)
  • Mars does not sponsor visas for this role
  • This position is not eligible for relocation benefits

Benefits

Comp & perks
  • Company bonus
  • Medical and dental benefits
  • Participation in 401k plan
  • Paid time off benefits
  • Best-in-class learning and development support from day one
  • Access to in-house Mars University
  • Industry competitive salary and benefits package