Channel Effectiveness Manager

Mars

. Partner with Sales Directors and Customer Development Managers to execute channel strategies, commercial playbooks, and high-impact seasonal/innovation launches .

Posted 9/17/2026full-timeBentonville • Illinois • United StatesMid-LevelSenior💰 $108,160 - $148,720 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing channel strategies and commercial playbooks while effectively collaborating with cross-functional teams to optimize product allocations and enhance customer service levels. Proficient in sales forecasting and demand planning within the Consumer Packaged Goods (CPG) sector.

Highest-signal resume keywords

Channel Strategy ExecutionSales ForecastingCross-Functional CollaborationCommercial Playbook DevelopmentDemand Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PlanningCategory ManagementKey Account ManagementGap AnalysisProduct Allocation Management

Soft Skills

LeadershipFacilitationOrganizational Skills

Tools & Technologies

SAPBlue Yonder/JDAAnaplanNielsenPower BI

Certifications & Qualifications

Bachelor’s Degree in Business AdministrationMaster’s Degree / MBA in Business, Marketing, or Supply Chain

Industry Keywords

Consumer Packaged GoodsFMCGRetail ChannelsCommercial StrategiesVoice of the Customer

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Partner with Sales Directors and Customer Development Managers to execute channel strategies, commercial playbooks, and high-impact seasonal/innovation launches
Steer the channel-level annual planning framework
Provide input into National Playbooks
Facilitate senior leadership planning sessions
Represent the channel in forecasting reviews
Identify and resolve gaps between customer demand (One Demand) and supply capabilities
Tailor national selling stories, promotional displays, and brand marketing content to specific customer and channel needs
Collaborate with account teams to establish program targets
Optimize product allocations to protect customer service levels
Own and orchestrate the upfront stages of commercial programs across Brand, Customer Marketing, and Supply Planning for seamless market execution
Connect Brand Marketing and Sales teams for Mars Snacking
Champion the Voice of the Customer internally and represent the Voice of the Brands across top retail accounts
Co-lead joint business planning and translate shopper insights into commercial strategies

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Supply Chain, Finance, or a related field (or equivalent practical experience)
4–6+ years of progressive commercial experience in Sales Planning, Customer/Channel Development, Category Management, or Key Account Management within Consumer Packaged Goods (CPG) or FMCG
Proven track record of executing channel strategies, commercial playbooks, and joint customer business plans
Demonstrated experience with sales forecasts, demand planning, and gap analysis
Strong cross-functional collaboration experience with Sales Directors, Customer Marketing, Brand Marketing, and Supply/Demand Planning
Proven ability to organize, lead, and facilitate annual channel planning sessions and senior leadership meetings
Willingness to travel domestically 10–15% of business time
Master’s degree / MBA in Business, Marketing, or Supply Chain preferred
6–8+ years of CPG/FMCG experience supporting major retail channels preferred
Proficiency with commercial forecasting and ERP systems such as SAP, Blue Yonder/JDA, Anaplan, Nielsen/IRI, or Power BI
Direct experience managing product allocations, supply constraints, and customer service level targets during high-demand or promotional cycles
Mars does not sponsor visas for this role
This position is not eligible for relocation benefits

Benefits

Comp & perks

Company bonus
Medical benefits
Dental benefits
Participation in 401k plan
Paid time off benefits
Learning and development support from day one
Access to in-house Mars University
Industry competitive salary and benefits package