E-Commerce Marketing Manager

Mars

. Build marketing partnerships and manage digital campaigns with customers such as Amazon, Chewy, and Petco .

Posted 9/21/2026full-timeUnited StatesMid-LevelSenior💰 $98,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in e-commerce marketing strategies, particularly in managing campaigns for Amazon and Chewy, while optimizing performance metrics and driving growth. Proficient in project management and collaboration across teams to enhance digital marketing capabilities.

Highest-signal resume keywords

E-Commerce MarketingAmazon Marketing Campaign ManagementRetail Media OptimizationProject ManagementDigital Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-Commerce Growth StrategiesKeyword BiddingCampaign Performance AnalysisAudience TargetingMedia Strategy Development

Soft Skills

ProactiveAction-OrientedResults-DrivenComplex Problem SolvingContinuous Learning

Tools & Technologies

Amazon Advertising ToolsRetail Media PlatformsCampaign Management Software

Industry Keywords

Digital CommerceShopper MarketingRetail MediaCPMsE-Commerce Metrics

About the role

Key responsibilities & impact

Build marketing partnerships and manage digital campaigns with customers such as Amazon, Chewy, and Petco
Translate Champion Petfoods’ North America Growth agenda into e-commerce shopper marketing plans
Own retail media performance and optimization, including media strategy, campaign planning, and ongoing optimization
Develop audience targeting strategies and manage keyword bidding
Develop and implement full-funnel shopper marketing strategies for Amazon and Chewy
Brief agencies, plan campaigns, support creative development, and continuously optimize campaigns
Optimize retailer pages and Brand Stores through image and video content, searchable content, ratings, and reviews
Monitor and analyze campaign performance, optimize spend, increase ROI, and grow sales and share
Report sales trends, opportunities, and campaign outcomes to the Ecommerce Director
Collaborate with sales, marketing, Amazon, and Chewy Account Directors
Analyze customer behavior and competitive activity to inform strategic decisions
Support annual business planning, leadership initiatives, and executive presentations
Manage and allocate e-commerce campaign budgets and resources
Drive a test-and-learn roadmap and contribute to global digital marketing learning agendas
Build digital marketing capabilities within North America
Manage the retail media agency and support contract negotiations

Requirements

What you’ll need

Minimum of 5+ years’ experience and a strong record of driving growth in the e-Commerce/Digital Commerce Channel
Minimum 2+ years’ experience managing Amazon and Chewy marketing campaigns
Understanding of Amazon and Chewy platform algorithms, advertising tools, and best practices
Experience with retail media players, including CPMs, targeting, measurement, and optimization
Understanding of core digital and e-commerce business metrics and how to optimize against them
Excellent project management skills
Ability to work in a complex environment, prioritize work, and keep projects on track and on budget
Growth mindset and commitment to continuous learning
Proactive, action-oriented, and results-driven

Benefits

Comp & perks

401k with Company
Donation matching
Medical, dental, and vision benefits
Employee assistance programs
In-house and online learning and development
Education assistance program
Free bag of premium pet food each month
Paid time off benefits (eligibility dependent on position and work schedule)