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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced analytical capabilities and strategic insight development to drive category growth in the CPG industry. Proficient in leveraging data from various sources to create actionable recommendations and deliver impactful presentations.
Highest-signal resume keywords
Category ManagementAdvanced Analytical CapabilitiesNielsen DiscoverData InterpretationCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category InsightsData AnalyticsStrategic PlanningBusiness Growth StrategiesPerformance Evaluation
Soft Skills
Exceptional CommunicationPresentation SkillsConsultative Teaching
Tools & Technologies
ExcelPowerPointCircanaNielsenVistar Power BI
Industry Keywords
CPG IndustryFoodserviceVendingJoint Business PlanningMarket Research
About the role
Key responsibilities & impact- Understand and analyze the category for Mars Snacking AFH Foodservice and Vending/Unattended Retail partners
- Provide objective, strategic, and tactical category insights and recommendations
- Translate insights into actionable recommendations across assortment, shelving, merchandising, and modular development
- Serve as a trusted advisor to customer merchants and category teams
- Lead insight-driven category growth strategies that create value for customers and Mars
- Lead annual and ongoing category planning by identifying growth opportunities, sizing potential impacts, and developing strategic action plans
- Leverage distributor, operator, consumer, and syndicated data to uncover insights and identify performance drivers
- Create and deliver insight-led presentations for customer meetings, category reviews, and business reviews
- Support ad hoc requests, ongoing reporting, strategy reviews, shelf planning and creation, and insight generation
- Champion best practices in category management, analytics, reporting, and storytelling
- Partner with Sales and customers on growth opportunities and Joint Business Planning
- Collaborate with internal teams to develop insights and opportunities supporting category growth and commercial success
- Conduct ad hoc analyses to evaluate business performance and uncover opportunities
- Communicate externally with key AFH Foodservice and Unattended Retail partners
- Report to the Director of Channel Strategy and Intelligence
- Travel up to 30%
Requirements
What you’ll need- Post secondary education or work experience equivalent
- Minimum 5+ years of CPG industry experience in Category Management, Sales Strategy, Insights, or related commercial functions
- Advanced analytical capabilities using syndicated, POS, customer, and operator data sources
- Experience with Nielsen Discover, Circana (Supply Track, CREST, IRI), Excel, and PowerPoint
- Ability to assimilate and interpret data from multiple disparate data sources into concise, action-oriented recommendations
- Demonstrated experience translating analytics into strategic insights that drive business growth and support decision-making
- Exceptional communication and presentation skills
- Ability to tailor complex information to audiences with varying levels of expertise
- Strong ability to teach or consult on business insight development through data analytics
- Preferred: Foodservice and Vending/Unattended Retail experience
- Preferred: Experience with distributor and operator data platforms, including Circana Supply Track ALR Distilr, Vistar Power BI, Sysco PGI, US Foods Shared Table, and PFG Meal Ticket
- Preferred: Experience with foodservice-specific market research and insights platforms Technomic Ignite and Datassential
- Preferred: Experience with space planning software; JDA/Space Planning experience is a plus but not required
Benefits
Comp & perks- Eligible employees are automatically enrolled in a 401(k) plan
- Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and eligible dependents
- Up to 18 weeks of paid parental leave may be available
- 120 hours of vacation per year
- Paid sick time at 100% pay continuation for a maximum of 40 hours per calendar year
- 12 paid holidays throughout the calendar year, including fixed and flexible holidays
- Variable pay and general allowances may be included, depending on the position and employee’s work schedule