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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in category management and retail analytics, with a strong focus on eCommerce strategies and data-driven decision-making. Proven ability to synthesize insights from various data sources to drive growth and optimize product performance in the pet category.
Highest-signal resume keywords
Category Management ExperienceRetail Analytics ExpertiseECommerce Strategy DevelopmentNielsenIQ ProficiencyPet Category Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category ManagementRetail AnalyticsData-Driven StrategiesOmnichannel Joint Business PlansDigital Shelf AnalyticsForecastingPredictive ModelingAssortment DevelopmentSubscription Best PracticesSales Performance Monitoring
Soft Skills
Strong Communication SkillsPresentation SkillsNegotiation SkillsRelationship BuildingAbility to Thrive in Ambiguity
Tools & Technologies
NielsenIQStacklineDigital Shelf Analytics Platforms
Industry Keywords
CPGECommerceShopper InsightsCategory ReviewsRetailer-Specific Growth Plans
About the role
Key responsibilities & impact- Advise Mars on opportunities to gain share in Pureplay eCommerce
- Shape retailer-ready recommendations across shopper insights, assortment coverage and development, and subscription best practices
- Lead data-driven strategies driving Mars Petcare growth across Amazon and Chewy
- Expand traditional category management beyond assortment, pricing, and promotions to develop actionable insights for the Pureplay sales team
- Synthesize traditional, syndicated, and digital shelf analytics data into concise selling stories
- Monitor dollar share, search and traffic share, new item performance, and promotional presence
- Build and manage retailer-specific 3-year category forecasts and execute monthly reporting reviews
- Co-develop scorecards and predictive models integrating traditional and digital shelf measures, search velocity, and subscription variables
- Ensure products are available, competitive, discoverable, accurately represented, and optimized for conversion
- Provide category input for customer meetings, joint business planning, category reviews, and retailer-specific growth plans
- Provide future-looking category thought leadership to influence outer year growth plans
- Serve as an eCommerce Subject Matter Expert to cross-functional Product Growth Teams
- Partner with the Insights team on retailer-specific research objectives and category growth solutions
Requirements
What you’ll need- Bachelor’s Degree
- 4+ years category management or retail analytics experience (ecom analytics a plus), preferably in CPG
- Experience with NielsenIQ, Stackline, or market-data equivalent
- Familiarity with digital shelf analytics platforms
- Strong communication, presentation, and negotiation skills
- Comfort using imperfect data to make strategic recommendations
- Strong functional/technical understanding of eCommerce fundamentals
- Prior and demonstrable experience building and executing omnichannel joint business plans
- Pet Category Experience
- Strong bias for action and ability to thrive in ambiguity
- Adept at developing customer relationships (internal and external) and influencing action
Benefits
Comp & perks- Company bonus
- Medical benefits
- Dental benefits
- Participation in 401k plan
- Paid time off benefits
- Best-in-class learning and development support from day one
- Access to in-house Mars University
- Industry competitive salary and benefits package