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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading retail media strategies and executing integrated marketing plans, with a strong focus on collaboration with cross-functional teams and managing client relationships. Proficient in analyzing sales data and campaign performance to drive business decisions within the CPG and retail media sectors.
Highest-signal resume keywords
Retail Media StrategySales Data InterpretationCampaign Performance AnalysisClient-Side ExperienceDigital Media Advertising
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Retail Media ProgramsCampaign ManagementBudget ManagementData AnalysisActivation Planning
Soft Skills
Relationship ManagementCoachingCollaboration
Tools & Technologies
Amazon AdsWalmart ConnectKroger Precision Marketing
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
CPGRetail MediaIntegrated MarketingFull-Funnel CampaignsMerchandising
About the role
Key responsibilities & impact- Lead and own onsite and offsite media strategy and execution within the respective Retailer's Media Network
- Manage relationships with the Retailer's Ads/Marketing Team and support the Mars account team in defining and delivering activation plans
- Deliver activation plans across in-store, media, merchandising placements, search, and other retailer media capabilities
- Lead activation strategy and execution as the single point of contact
- Work with the Agency of Record, Marketing, and National Media Managers to deliver integrated full-funnel plans
- Report into Customer Account Team leadership and align activation plans with Retailer Joint Business Plans and sales targets
- Collaborate with National and Brand Teams on full-funnel integrated planning and optimization
- Own day-to-day Retailer Marketing Team relationships, including annual Joint Business Planning
- Plan and execute retail media, shopper, and in-store programs at key account retailers
- Manage search campaigns and work with the Agency of Record on display media campaigns
- Own the day-to-day Agency of Record relationship
- Support Sales Account Teams in delivering business targets with integrated activation plans
- Collaborate with peers and cross-functional partners in Finance and Brand Marketing
- Coach and teach sales associates best practices in paid search, display media, and digital coupons
- Work with National Media and Recruitment Team on full-funnel campaign integration
- Own budget and purchase order/invoice management, planning, execution, funding changes, and reporting
Requirements
What you’ll need- Bachelor's Degree
- At least 4 years of experience in the CPG or retail media industry
- At least 2 years of experience interpreting sales data, campaign performance, or other relevant metrics to drive business decisions
- 3+ years of experience directly managing retail media programs preferred
- 2+ years of client-side experience within a CPG company's sales, marketing, or eCommerce team preferred
- Strong understanding of the digital media landscape, including search, display, and social media advertising
- Proven analytical skills
- Experience with retail media programs such as Amazon Ads, Walmart Connect, or Kroger Precision Marketing preferred
Benefits
Comp & perks- An industry competitive salary and benefits package, including company bonus
- Best-in-class learning and development support from day one
- Access to in-house Mars University
- Occasional remote work
- Regular in-office collaboration
- Purpose-driven company environment
- Work with diverse and talented associates