Director of Channel Marketing

Masco Corporation

. Lead the evolution of Channel Marketing from a program-focused support organization into a strategic growth engine connecting Brand strategy, dealer execution, and sales performance.

Posted 11/10/2026full-timeRemote • California • United StatesLead💰 $133,500 - $209,770 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Channel Marketing, focusing on strategic growth through dealer engagement, performance metrics, and program optimization. Proven ability to lead teams, develop marketing strategies, and collaborate with cross-functional stakeholders to drive sales performance.

Highest-signal resume keywords

Channel Marketing StrategyDealer Engagement StrategiesPerformance Metrics DevelopmentTeam LeadershipCRM Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel MarketingTrade MarketingField MarketingPerformance MetricsData-Driven InsightsProgram ROI EvaluationPromotional EffectivenessSales Funnel HealthLocal Activation PlansDealer Enablement Strategies

Soft Skills

Excellent CommunicationRelationship ManagementProject ManagementAnalytical SkillsInfluence Skills

Tools & Technologies

Microsoft OfficeAdvanced ExcelPowerPointSalesforceCo-op/MDF Management SystemsLocal Marketing Automation ToolsDealer PortalsPIM Systems

Industry Keywords

Durable GoodsHome WellnessManufacturingSpecialty RetailDealer Networks

About the role

Key responsibilities & impact

Lead the evolution of Channel Marketing from a program-focused support organization into a strategic growth engine connecting Brand strategy, dealer execution, and sales performance.
Assess team capabilities, organizational structure, processes, and investments.
Establish KPIs and reporting frameworks covering dealer performance, promotional effectiveness, channel investments, and return on marketing spend.
Lead and develop the Specialty Retail Channel Marketing organization, fostering accountability, growth, collaboration, inclusion, and ownership.
Develop and execute channel marketing programs, promotions, dealer engagement strategies, and local activation plans across the Specialty Retail network.
Partner with dealers, Regional Sales Managers, National Account Sales Managers, and dealer network teams to identify growth opportunities and improve dealer activation.
Strengthen incentive programs and participation, including APEX.
Provide dealers with tools, training, and support for local-market success.
Establish measurement tools for channel performance, sales funnel health, and business impact.
Evaluate program ROI and optimize channel investments using data-driven insights.
Collaborate with Brand Marketing, Product Management, Marketing Services, Sales leadership, Retail Performance Optimization teams, and dealer partners across North America.
Translate brand demand into dealer sales, traffic, conversion, revenue, and long-term channel growth.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field.
7-10 years of progressively responsible experience in channel marketing, trade marketing, field marketing, or related disciplines.
Prior people leadership and team development experience.
Experience working within dealer, distributor, indirect sales, or specialty retail networks.
Strong understanding of dealer engagement, channel incentives, partner marketing programs, and dealer enablement strategies.
Experience building processes, performance metrics, reporting frameworks, and operational structure.
Background in durable goods, home wellness, manufacturing, or comparable specialty retail industries preferred.
Proficiency with Microsoft Office, including advanced Excel and PowerPoint.
CRM experience, including Salesforce or comparable platforms.
Familiarity with co-op/MDF management systems, local marketing automation tools, dealer portals, or PIM systems preferred.
Excellent communication, relationship management, project management, analytical, and influence skills with the ability to align cross-functional stakeholders and dealer partners.
Must verify identity and eligibility to work in the United States upon hire and complete the required employment eligibility verification form.
Must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
Required vision abilities include close vision, color vision, peripheral vision, and depth perception.

Benefits

Comp & perks

Work-Life Balance
Reasonable accommodations for individuals with disabilities
Equal employment opportunity