Director of Channel Marketing

Masco Corporation

. Lead the evolution of Channel Marketing from a program-focused support organization into a strategic growth engine .

Posted 11/10/2026full-timeRemote • California • United StatesLead💰 $133,500 - $209,770 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in channel marketing strategy, dealer engagement, and performance metrics development. Proven ability to lead teams, optimize marketing programs, and drive growth in specialty retail environments.

Highest-signal resume keywords

Channel Marketing StrategyDealer EngagementPerformance Metrics DevelopmentTeam LeadershipData-Driven Insights

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Channel MarketingTrade MarketingField MarketingPerformance MetricsOperational StructureProgram ROI EvaluationPromotional EffectivenessSales Funnel HealthDealer Enablement StrategiesLocal Activation Plans

Soft Skills

Communication SkillsRelationship ManagementProject ManagementAnalytical SkillsInfluence Skills

Tools & Technologies

Microsoft OfficeAdvanced ExcelPowerPointSalesforceCo-op/MDF Management SystemsLocal Marketing Automation ToolsDealer PortalsPIM Systems

Industry Keywords

Durable GoodsHome WellnessManufacturingSpecialty RetailDealer Networks

About the role

Key responsibilities & impact

Lead the evolution of Channel Marketing from a program-focused support organization into a strategic growth engine
Lead and develop the Specialty Retail Channel Marketing organization
Assess team capabilities, organizational structure, processes, and resource allocation
Develop and execute channel marketing programs, promotions, dealer engagement strategies, and local activation plans
Connect enterprise brand initiatives with dealer execution to drive traffic, conversion, and revenue
Partner with dealers, Regional Sales Managers, National Account Sales Managers, and dealer network teams to identify growth opportunities
Strengthen dealer activation and improve incentive participation
Provide dealers with tools, training, and support for success in local markets
Establish KPIs, reporting frameworks, and measurement tools for dealer performance, promotional effectiveness, channel investments, sales funnel health, and business impact
Evaluate program ROI and dealer incentive programs, including APEX
Optimize channel investments using data-driven insights
Collaborate with Brand Marketing, Product Management, Marketing Services, Sales leadership, Retail Performance Optimization teams, and dealer partners
Align priorities, balance channel needs, maintain brand consistency, and execute scalable growth initiatives across North America
Build a scalable channel marketing organization that drives Specialty Retail growth

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
7-10 years of progressively responsible experience in channel marketing, trade marketing, field marketing, or related disciplines
Prior people leadership and team development experience
Experience working within dealer, distributor, indirect sales, or specialty retail networks
Strong understanding of dealer engagement, channel incentives, partner marketing programs, and dealer enablement strategies
Experience building processes, performance metrics, reporting frameworks, and operational structure
Background in durable goods, home wellness, manufacturing, or comparable specialty retail industries preferred
Proficiency with Microsoft Office, including advanced Excel and PowerPoint
CRM experience, including Salesforce or comparable platforms
Familiarity with co-op/MDF management systems, local marketing automation tools, dealer portals, or PIM systems preferred
Excellent communication, relationship management, project management, analytical, and influence skills with the ability to align cross-functional stakeholders and dealer partners
Must verify identity and eligibility to work in the United States
Must complete the required employment eligibility verification form upon hire
Must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds
Specific vision abilities required include close vision, color vision, peripheral vision, and depth perception

Benefits

Comp & perks

Work-Life Balance
Reasonable accommodations for individuals with disabilities
Equal employment opportunity