Senior Manager – Go-to-Market, Client Growth

Mashreq

. Develop go-to-market strategies aligned with Corporate Banking business priorities and commercial objectives .

Posted 10/15/2026full-timeRemote • PakistanSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and executing go-to-market strategies within the banking and financial services sector, with a strong focus on B2B client development, relationship management, and campaign effectiveness. Proven ability to translate complex products into compelling client propositions while leading cross-functional teams and managing stakeholder relationships.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentB2B Client DevelopmentStakeholder ManagementTeam LeadershipData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market PlanningClient SegmentationCampaign DesignPerformance MonitoringMarket AnalysisCommercial StrategySales EnablementKPI EstablishmentProduct AdoptionRelationship Deepening

Soft Skills

Strategic CommunicationPresentation SkillsProblem SolvingCollaborationAdaptability

Industry Keywords

Corporate BankingFinancial ServicesB2B MarketingComplex B2B EnvironmentAnalyticsMarket TrendsClient InsightsCross-SellDigital ContentMarketing Investment

About the role

Key responsibilities & impact

Develop go-to-market strategies aligned with Corporate Banking business priorities and commercial objectives
Lead go-to-market planning for priority propositions, products and client segments, defining target audiences, value propositions, messaging, activation approach and success measures
Design targeted programmes supporting monetisation, relationship deepening, cross-sell and product adoption
Establish and manage the corporate banking go-to-market framework across priority markets
Identify priority client segments, behavioural signals and commercial opportunities with Analytics and business teams
Develop client segmentation and personas to improve targeting and campaign effectiveness
Translate complex banking products and capabilities into differentiated client propositions and messaging
Provide client and market insight on trends, competitor activity and evolving needs
Develop client-facing and sales-enablement assets, including propositions, pitch materials, case studies, thought leadership and digital content
Coordinate integrated campaign delivery across Marketing, Product, Sales, CX, and external partners
Establish KPIs, monitor effectiveness and ROI, and optimise programmes based on performance
Lead and develop the team, setting priorities, performance expectations and quality standards
Build relationships with senior stakeholders and external partners
Manage allocated marketing resources and budgets in line with business priorities and governance
Own recommendations on go-to-market strategy, audience prioritisation, campaign design and marketing investment

Requirements

What you’ll need

10+ years' experience in B2B, commercial, strategic or go-to-market marketing, preferably within banking, financial services, payments or another complex B2B environment
Demonstrated experience developing go-to-market strategies and translating business objectives into measurable marketing programmes
Strong understanding of B2B client development, relationship deepening, cross-sell and product adoption
Experience using client, market and business data to identify segments and commercial opportunities
Strong commercial orientation with the ability to connect marketing activity and investment to business outcomes
Ability to translate complex products and capabilities into differentiated propositions and compelling client narratives
Strong stakeholder management skills with experience working across Product, Sales, Analytics and Marketing functions
Demonstrated experience leading teams and managing agencies or external partners
Strong strategic communication and presentation skills
Ability to operate independently and effectively within a fast-paced, matrixed and multi-market organisation
Strong ability to gather input and drive execution from various cross-functional teams
Ability to balance work approach in a complex and fast-paced environment
Ability to identify a problem, challenge the status quo, ideate on a solution and drive execution