Assistant Director, Digital Marketing – Engagement

Mass General Brigham

. Manage digital projects from intake through planning, execution, testing, launch, reporting, and optimization .

Posted 10/6/2026full-timeSomerville • Massachusetts • United StatesLead💰 $75,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong project management skills in digital communications and fundraising initiatives, with a focus on stakeholder coordination, quality assurance, and performance analysis. Proficient in managing complex projects while ensuring alignment with organizational goals and enhancing donor experience.

Highest-signal resume keywords

Project ManagementDigital CommunicationsStakeholder CoordinationQuality AssuranceData Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Project ManagementCampaign ExecutionFundraising InitiativesPerformance Metrics TrackingContent Management SystemsEmail MarketingMarketing AutomationData AnalysisQuality AssuranceTimeline Development

Soft Skills

Excellent CommunicationAttention to DetailAbility to Manage Competing PrioritiesCollaborationProblem-Solving

Tools & Technologies

WordPressMarketoAdobe Experience ManagerMicrosoft 365Analytics Tools

Industry Keywords

Digital MarketingFundraisingCampaign ManagementUser ExperiencePhilanthropy

Tech Stack

Tools & technologies

AEMWordPress

About the role

Key responsibilities & impact

Manage digital projects from intake through planning, execution, testing, launch, reporting, and optimization
Support campaign launches, web updates, email programs, event communications, and donation forms
Develop and maintain project plans and timelines for fundraising initiatives
Facilitate stakeholder intake and discovery to clarify goals, audiences, and requirements
Coordinate with content, design, web production, information systems, fundraising teams, and vendors
Help build email and web campaigns, update content, manage list readiness, maintain standards, and troubleshoot production issues
Coordinate quality assurance for digital deliverables
Monitor competing priorities and resource needs and recommend adjustments to timing and scope
Track and report digital performance metrics and campaign outcomes
Prepare recommendations to improve donor experience, campaign execution, operational efficiency, and alignment with fundraising priorities
Standardize and improve digital workflows, intake processes, documentation, project templates, QA checklists, and team collaboration
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree required
3-5 years of experience managing digital communications, marketing, web, fundraising, or related projects
Experience coordinating complex digital communications, marketing, web, and fundraising projects
Strong knowledge of digital platforms and tools
Strong project management skills, including defining scope, building timelines, managing dependencies, facilitating meetings, documenting decisions, following up on action items, and driving work to completion
Excellent written and verbal communication skills
Ability to translate technical or operational details for nontechnical stakeholders
Ability to manage stakeholder expectations, competing priorities, sensitive information, and confidential information
Working knowledge of websites, CMS platforms, email marketing, marketing automation, donation forms, event registration, analytics, and Microsoft 365 applications
Ability to learn new programs as needed
Experience with WordPress, Marketo, or Adobe Experience Manager is a plus
Ability to analyze data and identify trends
Strong attention to detail and commitment to quality assurance, brand consistency, accessibility, user experience, best practices, and operational efficiency
Ability to work independently and collaboratively in a fast-paced environment
Interest in the organization’s mission and philanthropy’s role in supporting patient care, research, education, and community service

Benefits

Comp & perks

Excellent benefits
Hybrid flexible work schedule
Competitive salaries
Career advancement opportunities
Differentials, premiums and bonuses as applicable
Recognition programs
Reasonable accommodation for applicants with disabilities