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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading creative direction and strategy for campaigns, product launches, and marketing communications, with a strong focus on developing original concepts that drive business impact. Proven ability to mentor creative teams and produce high-quality copy and design across various disciplines while maintaining brand voice and performance marketing integration.
Highest-signal resume keywords
Creative DirectionCopywritingCampaign DevelopmentTeam LeadershipPerformance Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative StrategyCopy ProductionArt DirectionVideo ProductionAnimationDesignNarrative CraftingConcept DevelopmentBrand Voice DevelopmentProject Management
Soft Skills
CollaborationMentoringPresentation SkillsAttention to DetailFeedback Reception
Industry Keywords
Global BrandsCreative CampaignsMarketing CommunicationsCross-Functional TeamsAgency ExperienceIn-House ExperienceCreative PerformanceConversionBrand GuidelinesFast-Paced Environment
About the role
Key responsibilities & impact- Report to the Executive Creative Director
- Lead creative direction across Class Launches, campaigns, and product launches
- Lead creative vision and strategy for creative campaigns, products, and marketing communications
- Write, define, and champion the tone and voice of marketing copy across channels
- Personally produce and shape copy, design, and creative work
- Collaborate with brand, performance marketing, enterprise, and product teams
- Develop and mentor copywriters, designers, and art directors
- Provide creative direction and oversight across copy, art direction, design, video, animation, and other disciplines
- Deliver compelling, on-brand messages across all touchpoints
- Stay ahead of industry trends and identify new ways to tell MasterClass's story
- Grow into a formal leadership role guiding copywriters, designers, animators, editors, photographers, and art directors
Requirements
What you’ll need- 10+ years of experience in creative roles, with a focus on producing standout work for global brands
- Proven ability to develop original creative concepts that deliver real business impact
- Track record of recognizing the strongest idea and pushing work further
- Comfortable personally producing copy and design work; versatile across disciplines
- Ability to translate strategic objectives into creative concepts that resonate, with an understanding of creative performance and conversion
- Experience working closely with cross-functional teams, including Performance Marketing
- Proven experience leading creative teams across advertising, product, content, and creative strategy workstreams
- Exceptional writing skills and ability to craft compelling narratives across forms and mediums
- Portfolio showcasing award-winning work and pushing creative boundaries
- Experience directing copy, art direction, design, video, animation, and other creative disciplines
- Expertise in conceptual and strategically-led campaign development
- Experience in both agency and in-house environments
- Ability to prioritize and work well under pressure while maintaining speed and high attention to detail
- Strong operational mindset and vision for the team
- Ability to provide and receive constructive feedback across creative disciplines
- Strong presentation skills and attention to detail
- Experience developing and maintaining brand voice and tone guidelines
- Experience and understanding of performance marketing and its integration with creative strategy
- Proven ability to manage multiple projects in a fast-paced environment
- Versatility in writing styles and tones, from short-form brand advertising and performance copy to longer-form editorial content
Benefits
Comp & perks- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible PTO
- Reasonable accommodations for qualified individuals with disabilities