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Middle/Senior Creative Marketing Manager
Mate academy. Manage creative strategy from idea to launch .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing creative strategies that drive performance for B2C products, utilizing data-driven insights to optimize creatives and enhance user acquisition. Proficient in writing briefs for designers and content creators while analyzing performance metrics to identify growth opportunities.
Highest-signal resume keywords
Creative Strategy ManagementPerformance MarketingData Analysis and OptimizationUser AcquisitionBrief Writing for Designers
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MetricsROASCTRCPMCPAHook RateHold RateFunnel BuildingCreative TestingCreative Iteration
Soft Skills
Analytical MindsetResults-DrivenTrend IdentificationCollaborationCommunication
Tools & Technologies
Creative Learning LibraryTesting ToolsData Analysis ToolsPerformance Optimization Tools
Industry Keywords
B2C ProductsUser AcquisitionCreative PerformanceGrowth OpportunitiesPaid Traffic
About the role
Key responsibilities & impact- Manage creative strategy from idea to launch
- Develop concepts that drive paid traffic and meet KPIs using performance metrics
- Work with static, video, and UGC creatives
- Write briefs for designers and content creators
- Approve, review, and improve creatives using data-driven feedback
- Analyze creative performance and generate data-based optimization ideas
- Identify emerging trends and turn them into growth opportunities
- Maintain a creative learning library of validated pains, hooks, visual directions, and concept-level performance data
- Research and test new tools and approaches to enhance the creative process
- Grow Aligned, a subscription-based AI Coach, in Tier 1 markets
Requirements
What you’ll need- 2+ years driving performance for B2C products
- Experience building new funnels from scratch and scaling them through creative strategy, testing, and iteration
- Experience shipping, testing, and iterating winning creatives
- Strong analytical mindset and ability to work with ROAS, CTR, CPM, CPA, Hook Rate, and Hold Rate
- Deep understanding of target audiences and ability to craft creatives addressing their pain points
- Results-driven understanding of user acquisition and performance marketing
- Ability to write briefs for designers and motion teams
- English level B2+
Benefits
Comp & perks- Office/hybrid work format
- Freedom to build with no micromanagement, politics, or fluff
- Top-tier team of proven operators, product thinkers, and creatives
- Support for leadership, depth, and breadth growth paths
- Paid vacation and sick leave
- Competitive pay based on personal skills and achievements
- English courses
- Apple gear
- Company-paid lunches