Senior Content Strategist

Material

. Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences .

Posted 9/17/2026full-timeNew York City • New York • United StatesSenior💰 $75,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading content strategy for large-scale websites and digital products, with a strong focus on user experience, content hierarchy, and information architecture. Proficient in managing content processes, mentoring teams, and delivering strategic recommendations based on stakeholder insights and research.

Highest-signal resume keywords

Content Strategy LeadershipInformation Architecture DesignStakeholder AnalysisContent Audits and Gap AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyContent Management SystemsContent AuditsContent InventoryContent ModelingCopywritingMetadata ManagementTaxonomy DevelopmentAgile MethodologyUser Experience Principles

Soft Skills

Strategic ThinkingAnalytical SkillsProblem-SolvingCommunication SkillsMentoring

Tools & Technologies

Microsoft OfficeGoogle DocsAdobe Creative Suite

Industry Keywords

Digital ProductsContent MarketingUser PathwaysDesign SystemsEditorial Calendars

About the role

Key responsibilities & impact

Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences
Plan and run content strategy workshops with clients and internal teams
Analyze stakeholder interviews and customer research to inform content direction
Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and calls to action
Help shape information architecture, navigation systems, content groupings, and audience pathways
Create content strategy deliverables including frameworks, guidelines, and recommendations
Perform content inventories, content audits, and gap analyses
Define content models and requirements for reusable components, design systems, and CMS architecture
Capture metadata, taxonomy, and nomenclature guidelines
Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions
Manage content matrices, editorial calendars, and style guidelines
Document end-to-end content management processes
Manage and mentor junior team members

Requirements

What you’ll need

5–8 years of relevant experience in content strategy, ideally within an agency, consultancy, digital product, or experience design environment
Experience leading content strategy for large-scale websites and digital ecosystems, including enterprise or marketing sites with complex audiences, information architectures, and content requirements
Strong strategic, analytical, and problem-solving skills
Strong communication skills with teammates, clients, and cross-functional partners
History of delivering results on time and ability to create order out of chaos
Experience with Microsoft Office, Google Docs, and Adobe Creative Suite
Awareness of the content marketing landscape and current UX principles and best practices
Experience collaborating with UX, product design, visual design, strategy, and technology teams throughout design and development
Experience defining content requirements for component-based design systems and CMS-driven websites
Familiarity with agile methodology; prior experience is a plus
Mobile-first mentality and fluency across social media platforms
Copywriting experience is a big plus

Benefits

Comp & perks

Learning and capability development opportunities
Peer group of talented colleagues across the company, country, and world
Opportunity to work with leading brands and innovative projects
Outcomes-focused work creating experiences and value for clients and customers