Material

Content Manager

• Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences
• Plan and run content strategy workshops with clients and internal teams
• Analyze stakeholder interviews and customer research to inform content direction
• Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and calls to action
• Help shape information architecture, navigation systems, content groupings, and audience pathways
• Create content strategy deliverables including frameworks, guidelines, and recommendations
• Perform content inventories, content audits, and gap analyses
• Define content models and requirements for reusable components, design systems, and CMS architecture
• Capture metadata, taxonomy, and nomenclature guidelines
• Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions
• Manage content matrices, editorial calendars, and style guidelines
• Document end-to-end content management processes
• Manage and mentor junior team members

Senior Content Strategist