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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategy, positioning, and messaging within B2B SaaS environments, with a strong focus on customer insights and measurable outcomes. Proficient in creating sales enablement materials and leading go-to-market initiatives that drive product adoption and differentiation.
Highest-signal resume keywords
Product Marketing StrategyGo-To-Market InitiativesSales EnablementCustomer InsightsB2B SaaS Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PositioningMessagingValue PropositionsMarket IntelligenceSales Enablement MaterialsProduct LaunchesCompetitive AnalysisData AnalysisCustomer SegmentationQuantitative Evidence
Soft Skills
Clear CommunicationOwnershipSound JudgementCustomer-Centric ApproachCollaboration
Tools & Technologies
Web AnalyticsMarTechData InfrastructurePrivacy Technology
Industry Keywords
B2BSaaSOpen-Source ProductsDeveloper-Influenced ProductsSales-Led GrowthInternational MarketsEuropeNorth America
About the role
Key responsibilities & impact- Define and continuously strengthen Matomo's positioning, messaging and value propositions
- Translate technical capabilities into clear customer and business value
- Build systematic understanding of customers, buyers and markets through research, sales conversations, support feedback, product usage and market intelligence
- Turn insights into stronger ICPs, personas, messaging, go-to-market decisions and input for Product
- Own product marketing strategy and planning for key product and feature launches
- Partner with Product, Sales and Marketing from early positioning through launch and adoption
- Prioritise across product launches, sales opportunities, customer needs and strategic marketing priorities
- Create sales enablement materials including pitch materials, battlecards, persona guidance and value/ROI frameworks
- Build market and competitive intelligence and inform positioning, packaging, pricing, product strategy and go-to-market decisions
- Partner across Marketing, Product and Customer teams to improve product discovery, understanding and adoption
- Ensure consistent product messaging across website, campaigns, content, launches and sales conversations
- Support stronger differentiation, more effective sales conversations, improved conversion and measurable product adoption
Requirements
What you’ll need- 5+ years experience in product marketing in a B2B SaaS or technology environment, with a track record of owning positioning, messaging and go-to-market strategy
- Strong experience turning customer, market and competitive insight into clear ICPs, value propositions and differentiated product narratives
- Demonstrated success leading go-to-market initiatives and product launches across Product, Marketing and Sales
- Experience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes
- Ability to understand complex or technical products and translate them into simple, credible and compelling customer value
- Customer-centric and data-informed approach, combining qualitative insight, quantitative evidence and commercial judgement
- Strong written and spoken English, with clear communication in a global, asynchronous environment
- Strong record of taking ownership, exercising sound judgement and delivering measurable outcomes
- Helpful: experience with web analytics, MarTech, data infrastructure, privacy technology or another technically complex SaaS category
- Helpful: experience marketing open-source or developer-influenced products
- Helpful: experience supporting enterprise or Sales-Led Growth motions
- Helpful: experience adapting positioning and enablement across international markets, particularly Europe and North America
- Helpful: French or German language skills
Benefits
Comp & perks- 100% remote working within your country of employment
- Flexible working hours, within the collaboration and coverage requirements of the role
- 25 - 30 days of paid annual leave plus national public holidays
- Home-office equipment and co-working support
- Health insurance support, where applicable
- Mental-health and wellbeing support
- Training and professional development opportunities
- Paid volunteering day
- Pet bereavement leave
- No-meeting Fridays
- No more than two days each week with late meetings