Matomo

Product Marketing

• Define and continuously strengthen Matomo's positioning, messaging and value propositions
• Translate technical capabilities into clear customer and business value
• Build systematic understanding of customers, buyers and markets through research, sales conversations, support feedback, product usage and market intelligence
• Turn insights into stronger ICPs, personas, messaging, go-to-market decisions and input for Product
• Own product marketing strategy and planning for key product and feature launches
• Partner with Product, Sales and Marketing from early positioning through launch and adoption
• Prioritise across product launches, sales opportunities, customer needs and strategic marketing priorities
• Create sales enablement materials including pitch materials, battlecards, persona guidance and value/ROI frameworks
• Build market and competitive intelligence and inform positioning, packaging, pricing, product strategy and go-to-market decisions
• Partner across Marketing, Product and Customer teams to improve product discovery, understanding and adoption
• Ensure consistent product messaging across website, campaigns, content, launches and sales conversations
• Support stronger differentiation, more effective sales conversations, improved conversion and measurable product adoption

Explore Product Marketing Manager at Matomo. Review requirements and application details.