Marketing Analyst

MATTER

. Plan weekly and monthly content calendars and maintain a consistent production and publishing routine .

Posted 9/18/2026contractSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content creation, social media management, and video production, with a strong focus on branding and audience engagement. Proficient in utilizing analytics and design tools to enhance content strategy and execution across various platforms.

Highest-signal resume keywords

Social Media ManagementVideo EditingCopywritingContent CreationSEO Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationVideo EditingCopywritingSocial Media ManagementAnalytics KnowledgeDesign Tools ExperienceScheduling PlatformsDigital MarketingSEOContent Adaptation

Soft Skills

CreativityAttention to DetailProactive AttitudeMultitaskingEngagement Interaction

Tools & Technologies

Video Production EquipmentDesign ToolsAnalytics ToolsSocial Media PlatformsContent Scheduling Tools

Industry Keywords

Brand PositioningEditorial CalendarContent StrategyCommunity EngagementDigital Marketing Trends

About the role

Key responsibilities & impact

Plan weekly and monthly content calendars and maintain a consistent production and publishing routine
Identify content opportunities based on news, trends, data, and market developments
Turn internal events, stories, experiences, and team knowledge into content
Define formats, channels, approaches, and editorial guidelines for the brand and its partners
Develop individual positioning strategies for the partners
Create content briefs, scripts, questions, and formats to turn knowledge and opinions into content
Lead and organize recurring recording sessions
Produce content for the partners’ personal profiles
Produce social media videos, including Reels, Shorts, and cutdowns
Record partners, leaders, and team members, as well as behind-the-scenes content and company events
Set up the recording environment, framing, lighting, and basic recording equipment
Operate smartphones/cameras, microphones, and production equipment
Direct people during recording sessions
Edit videos with appropriate pacing, cuts, audio, captions, hooks, and graphic elements
Create versions and adaptations for different platforms
Create graphics, carousels, posts, stories, covers, thumbnails, and creative assets
Create titles, hooks, CTAs, captions, and scripts
Produce and adapt written content for emails, newsletters, communities, and leads
Publish and schedule content across different platforms
Adapt content to the characteristics of each social network
Organize and maintain the editorial calendar
Monitor comments, interactions, and audience engagement opportunities
Contribute to Matter’s communications planning
Strengthen the brand’s positioning, narrative, and tone of voice
Develop communications for launches, features, case studies, events, and announcements
Plan and execute institutional campaigns
Support livestreams, webinars, events, and other initiatives
Ensure consistent communication across all brand touchpoints

Requirements

What you’ll need

Experience managing social media
Strong understanding of copywriting and branding
Ability to create engaging content while maintaining the brand’s visual identity
Ability to interact with followers, answer questions, and increase engagement within communities
Knowledge of analytics and monitoring tools
Experience with design tools
Experience with video editing
Experience with scheduling and advertising platforms
Understanding of SEO, digital marketing, and social media trends
Ability to multitask
Proactive attitude
Creativity
Attention to detail
Easy access to the Vila Olímpia neighborhood

Benefits

Comp & perks

Numerous career growth opportunities
Learning opportunities through diverse projects
Ongoing feedback to support professional development
Internal training on processes and tools
Career Plan and Performance Reviews
Collaborative culture open to new initiatives
Individual Development Plan
Continuous growth in a collaborative and fun environment
Contractor engagement (PJ): greater freedom, autonomy, and flexibility
Happy Birthday: special voucher to celebrate your birthday
Next Stage: courses, events, and experiences for professional development
Reboot: emotional support program with therapy fully funded by Matter
Matter Rats: gamification program with challenges, competitions, and rewards for healthy habits
PlayMatter: online games with the team
Matter Experience: annual gathering for the #MatterLovers community
Power Off: 7 business days to disconnect and recharge
Baby on Board: parental leave for mothers and fathers
Lincard: discount club for MBAs, graduate programs, language courses, and more
Namu: access to a wellness, health, and quality-of-life platform
Nipomed: access to consultations, tests, and healthcare services at more affordable prices
TotalPass: access to gyms and physical activity partners