MATTER

Marketing Analyst

• Plan weekly and monthly content calendars and maintain a consistent production and publishing routine
• Identify content opportunities based on news, trends, data, and market developments
• Turn internal events, stories, experiences, and team knowledge into content
• Define formats, channels, approaches, and editorial guidelines for the brand and its partners
• Develop individual positioning strategies for the partners
• Create content briefs, scripts, questions, and formats to turn knowledge and opinions into content
• Lead and organize recurring recording sessions
• Produce content for the partners’ personal profiles
• Produce social media videos, including Reels, Shorts, and cutdowns
• Record partners, leaders, and team members, as well as behind-the-scenes content and company events
• Set up the recording environment, framing, lighting, and basic recording equipment
• Operate smartphones/cameras, microphones, and production equipment
• Direct people during recording sessions
• Edit videos with appropriate pacing, cuts, audio, captions, hooks, and graphic elements
• Create versions and adaptations for different platforms
• Create graphics, carousels, posts, stories, covers, thumbnails, and creative assets
• Create titles, hooks, CTAs, captions, and scripts
• Produce and adapt written content for emails, newsletters, communities, and leads
• Publish and schedule content across different platforms
• Adapt content to the characteristics of each social network
• Organize and maintain the editorial calendar
• Monitor comments, interactions, and audience engagement opportunities
• Contribute to Matter’s communications planning
• Strengthen the brand’s positioning, narrative, and tone of voice
• Develop communications for launches, features, case studies, events, and announcements
• Plan and execute institutional campaigns
• Support livestreams, webinars, events, and other initiatives
• Ensure consistent communication across all brand touchpoints