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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving sales growth and managing customer relationships within the wire and cable industry, with a strong focus on technical selling and channel management. Proficient in sales planning, forecasting, and utilizing CRM systems to enhance customer engagement and market analysis.
Highest-signal resume keywords
Technical SellingChannel ManagementSales PlanningFluency in French and EnglishCRM Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingMarket AnalysisAccount DevelopmentBudgetingTechnical PresentationsCommercial ProposalsCustomer QuotationsSales Strategy DevelopmentDemand GenerationRelationship Management
Soft Skills
NegotiationCommunicationOrganizational SkillsRelationship-BuildingCustomer-Service Orientation
Tools & Technologies
CRM SystemsBusiness Reporting Tools
Industry Keywords
Wire and Cable IndustryElectrical SectorAutomotive SectorElectronics SectorEPCsOEMsDistributorsSales AgentsMarket IntelligenceHealth and Safety Compliance
About the role
Key responsibilities & impact- Drive profitable sales growth across Eastern Canada for the Shawflex business.
- Develop relationships with end users, engineering firms, EPCs, contractors, OEMs, distributors, and key decision-makers.
- Drive product specifications through customer visits, meetings, presentations, and technical selling.
- Develop and execute regional sales plans and channel distribution strategies.
- Manage customer accounts and sales opportunities from qualification through quotation and order fulfillment.
- Lead distributor and Sales Agent relationships through training, joint customer activities, and demand-generation initiatives.
- Collaborate with Inside Sales and internal stakeholders to execute sales opportunities.
- Prepare customer quotations according to approval processes.
- Gather, analyze, and communicate market intelligence.
- Maintain customer and opportunity information in the CRM system.
- Participate in trade shows, customer events, and industry networking.
- Prepare sales forecasts, market updates, monthly reports, budgets, and sales roadmaps for leadership.
- Coordinate sales projects, distributor programs, and customer initiatives while influencing stakeholders without direct authority.
- Ensure compliance with health, safety, environmental, ethics, and corporate policies.
- Travel extensively throughout the territory.
Requirements
What you’ll need- College Diploma (3-year program) required; University Degree preferred.
- Minimum 3 to 5 years of sales and/or marketing experience; 5 to 7 years preferred.
- Experience within the wire and cable industry or a comparable technical market.
- Industry experience in electrical, automotive, or electronics sectors.
- Fluency in both French and English, written and spoken.
- Demonstrated success in technical selling, end-use specification, channel management, and account development.
- Experience managing distributors, Sales Agents, and complex customer relationships.
- Strong knowledge of sales planning, forecasting, budgeting, reporting, and market analysis.
- Ability to influence engineering firms, contractors, OEMs, procurement teams, and key stakeholders.
- Experience delivering technical presentations and commercial proposals.
- Proficiency with CRM systems and business reporting tools.
- Strong customer-service orientation, relationship-building, negotiation, communication, and organizational skills.
- Ability to work independently, lead through influence, and collaborate effectively across multiple business functions.
- Willingness and ability to travel frequently throughout Eastern Canada.
Benefits
Comp & perks- Competitive base salary plus attractive incentive bonus plan
- Pension plan
- Monthly vehicle allowance plus company-paid fuel expenses
- Paid vacation
- Flexible health, dental & vision benefits with HSA rollover
- Employer-paid Life, AD&D, and Disability insurance
- 24/7 Employee & Family Assistance Program (EFAP)
- Wellness and mental health support programs
- Exclusive discounts through Perkopolis & GoodLife Fitness
- Remote work flexibility with the opportunity to build and grow a significant sales territory
- Flexible work arrangements (where possible)
- Comprehensive total rewards package including annual incentives, medical benefits, retirement savings plans, paid vacation days, education assistance programs, and corporate discounts
- Service milestone awards and recognition opportunities
- Access to mental health support resources including Headversity and EFAP
- Personalized training, development and mentoring programs, including LinkedIn Learning access
- Paid Impact Day
- Company events, social gatherings and team building activities
- Global career and travel opportunities may be available