Growth Marketing Program Manager

Maya HTT

. Plan, execute, and continuously optimize marketing programs driving customer acquisition, customer expansion, and revenue growth .

Posted 9/15/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Marketing, Account-Based Marketing, and Customer Lifecycle Marketing, with a strong focus on driving pipeline generation, customer retention, and revenue growth. Proficient in leveraging Salesforce, marketing automation tools, and data analytics to optimize marketing programs and enhance operational efficiency.

Highest-signal resume keywords

B2B MarketingAccount-Based MarketingSalesforce (SFDC)Marketing AutomationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Lifecycle MarketingDemand GenerationPipeline DevelopmentCampaign Performance MonitoringCross-Sell and Upsell StrategiesProject ManagementAnalytical Skills

Soft Skills

Excellent Communication SkillsCross-Functional CollaborationCommitment to Continuous Learning

Tools & Technologies

SalesforcePardot/Marketing CloudPower BIMicrosoft ExcelGenerative AI Tools

Industry Keywords

Customer AcquisitionCustomer EngagementRevenue GrowthIntegrated Marketing ProgramsContinuous Improvement

Tech Stack

Tools & technologies

CloudSFDC

About the role

Key responsibilities & impact

Plan, execute, and continuously optimize marketing programs driving customer acquisition, customer expansion, and revenue growth
Own Business Development Representative (BDR) programs
Manage customer lifecycle marketing
Execute account-based campaigns and customer success communications
Develop growth initiatives focused on cross-sell, upsell, renewals, reactivation, and customer engagement
Develop and execute integrated marketing programs supporting BDR pipeline generation and strategic sales initiatives
Execute ABM programs for strategic prospects and existing customers
Monitor campaign performance and optimize program effectiveness
Partner with Sales, Business Development, and Customer Success to identify and execute cross-sell and upsell opportunities
Monitor pipeline, campaign performance, customer engagement, and program ROI
Develop reporting and recommendations for data-driven decision making
Leverage Salesforce, marketing automation, Power BI, and AI tools to improve campaign effectiveness and operational efficiency
Partner with Marketing, Sales, Business Development, Customer Success, Sales Operations, Product, and strategic partners on integrated growth programs
Contribute to continuous improvement initiatives across the Marketing organization

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in B2B marketing, customer marketing, account-based marketing, demand generation, or program management
Experience developing programs that drive pipeline, customer retention, and revenue growth
Excellent communication skills in French and English
Regular interaction with colleagues, suppliers, and customers outside Quebec, nationally and internationally
Preferred technical experience with Salesforce (SFDC)
Preferred technical experience with Pardot/Marketing Cloud Account Engagement or equivalent marketing automation platform
Preferred technical experience with Power BI
Preferred technical experience with Microsoft Excel
Preferred technical experience with Generative AI tools including Claude, ChatGPT, or equivalent
Experience in engineering, industrial technology, or manufacturing considered a strong asset
Strong analytical skills
Strong project management skills
Strong cross-functional collaboration skills
Commitment to continuous learning and process improvement

Benefits

Comp & perks

Permanent position
Competitive base salary
100% employer-paid medical, dental, vision, life, and short/long-term disability insurance starting from Day One
Group RRSP / DPSP retirement savings plan with employer contributions, open to join from Day One
Flexible career paths and internal promotion opportunities
Career growth opportunities
Learning opportunities and skills development
Flexible PTO policy
Sick/personal days
Summer flex schedule
Structured onboarding program with team support from Day One
Equal opportunity employer committed to diversity and inclusion
Accommodations available upon request during the hiring and selection process