Maya HTT

Program Manager

• Plan, execute, and continuously optimize marketing programs driving customer acquisition, customer expansion, and revenue growth
• Own Business Development Representative (BDR) programs
• Manage customer lifecycle marketing
• Execute account-based campaigns and customer success communications
• Develop growth initiatives focused on cross-sell, upsell, renewals, reactivation, and customer engagement
• Develop and execute integrated marketing programs supporting BDR pipeline generation and strategic sales initiatives
• Execute ABM programs for strategic prospects and existing customers
• Monitor campaign performance and optimize program effectiveness
• Partner with Sales, Business Development, and Customer Success to identify and execute cross-sell and upsell opportunities
• Monitor pipeline, campaign performance, customer engagement, and program ROI
• Develop reporting and recommendations for data-driven decision making
• Leverage Salesforce, marketing automation, Power BI, and AI tools to improve campaign effectiveness and operational efficiency
• Partner with Marketing, Sales, Business Development, Customer Success, Sales Operations, Product, and strategic partners on integrated growth programs
• Contribute to continuous improvement initiatives across the Marketing organization

Growth Marketing Program Manager