Program Manager, Marketing Communications – Enablement

Mazda North American Operations

. Develop and deliver communication strategies, content, and enablement resources supporting marketing programs, campaigns, and business priorities .

Posted 10/27/2026full-timeRemote • United StatesMid-LevelSenior💰 $95,500 - $145,675 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and delivering communication strategies, presentations, and enablement resources that align with marketing objectives. Proven ability to manage cross-functional projects, analyze performance metrics, and enhance operational efficiency within the automotive marketing landscape.

Highest-signal resume keywords

Communication Strategy DevelopmentCross-Functional Project ManagementContent DevelopmentStakeholder EngagementAutomotive Marketing Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Presentation DevelopmentPlaybook CreationToolkit DevelopmentCampaign Performance AnalysisTraining Program DesignBudget ManagementProcess ImprovementChange Management PlanningEvent ManagementContent Calendar Development

Soft Skills

Exceptional Communication SkillsStorytelling SkillsSelf-Starter InitiativeOrganizational SkillsRelationship Building

Industry Keywords

Automotive MarketingRetail MarketingAdvertising MediaEmerging TrendsBest PracticesStakeholder FeedbackKnowledge RepositoriesLearning EffectivenessAgency ManagementVendor Management

About the role

Key responsibilities & impact

Develop and deliver communication strategies, content, and enablement resources supporting marketing programs, campaigns, and business priorities
Partner across Marketing, Retail Operations, and Strategy to translate initiatives into actionable communications and tools
Develop communication plans, presentations, playbooks, toolkits, webinars, training materials, and launch resources
Plan, manage, and execute retail creative assets aligned with business objectives and market trends
Develop content and communication calendars for events, campaign launches, and model-year transitions
Lead annual events and seasonal marketing asset creation with agencies and internal teams
Monitor creative budgets and track campaign performance, metrics, and PDCA reviews
Develop stakeholder engagement and change management plans
Create presentation assets for leadership meetings, dealer events, field communications, training sessions, workshops, and organizational forums
Design and deliver training programs, webinars, workshops, playbooks, job aids, and learning resources
Identify learning needs, capability gaps, and development opportunities with business leaders and stakeholders
Facilitate sharing of best practices, case studies, performance insights, and marketing innovations
Manage knowledge repositories and learning resources
Monitor adoption, engagement, and learning effectiveness
Manage agency and vendor partners, including scope, budgets, timelines, deliverables, and quality
Improve processes, reduce duplication, and increase operational efficiency
Analyze stakeholder feedback, engagement, adoption, and content performance to improve communications and resources
Support pilot programs, process improvements, and change readiness initiatives
Benchmark industry best practices and emerging trends and develop recommendations
Comply with all policies and standards and perform other duties as assigned

Requirements

What you’ll need

5+ years of experience in marketing or a related field required
2+ years of cross-functional project management experience required
2+ years of experience developing communications, presentations, playbooks, toolkits, or other enablement resources required
Bachelor's degree in Marketing, Business Communications, or Business Administration/Management preferred
Equivalent mix of education, training, and/or work experience may be considered in place of a degree
Exceptional communication, presentation, and storytelling skills required
Ability to manage multiple projects, prioritize tasks, and meet deadlines required
Self-starter able to identify needs, take initiative, and drive action with minimal supervision
Ability to organize, reorganize, and make suggestions to maximize efficiency and ensure project execution
Knowledge of advertising media, automotive marketing, and retail marketing preferred
Knowledge of current automotive landscape, emerging trends, and innovations preferred
Experience with content development preferred
2+ years of automotive, OEM, dealer, or agency experience preferred
Ability to build and maintain relationships with internal teams, agencies, and external partners preferred

Benefits

Comp & perks

Comprehensive benefits package
Remote work in eligible states