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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing demand generation campaigns, creating compelling sales enablement materials, and optimizing marketing strategies based on performance data. Proficient in content creation and storytelling tailored for government and public sector audiences.
Highest-signal resume keywords
Solutions MarketingDemand GenerationContent CreationCampaign Performance AnalysisCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Value Proposition DevelopmentBuyer Persona CreationGo-To-Market MessagingCampaign Budget ManagementWebinar-Based Lead GenerationNurture Marketing ProgramsLifecycle Marketing ProgramsAnalytical SkillsProject Management
Soft Skills
Storytelling SkillsCollaboration SkillsStrategic PlanningHands-On Execution
Tools & Technologies
CRM PlatformsMarketing Automation Platforms
Industry Keywords
B2B SaaSGovernment Purchasing ProcessesPublic Sector Technology MarketsMunicipal ClerksRecords Management Professionals
About the role
Key responsibilities & impact- Develop and maintain solution-level messaging, value propositions, key benefits, and competitive differentiation for JustFOIA and JustMeetings
- Translate product capabilities into outcome-based messaging for government and public sector audiences
- Create and maintain sales enablement assets, including one-pagers, battle cards, talk tracks, and objection-handling resources
- Develop and execute integrated demand generation campaigns across email, webinars, content, conferences, and digital channels
- Build and optimize nurture, lifecycle, and cross-sell programs for customers and prospects
- Develop content plans supporting lead generation initiatives, including blogs, guides, case studies, and campaign assets
- Conduct customer interviews and create customer success stories and case studies
- Produce and facilitate lead-generating webinars, including presentation development and live delivery
- Write promotional emails and campaign content
- Monitor industry trends, regulatory updates, and market changes
- Collaborate with Sales, Product, and Marketing teams to align campaigns with revenue goals and business priorities
- Analyze campaign performance and report on leads, conversion rates, pipeline contribution, and ROI
- Optimize campaigns, messaging, and content based on performance data and market insights
Requirements
What you’ll need- 5–8 years of experience in solutions marketing, product marketing, or demand generation within a B2B SaaS environment
- Experience developing value propositions, buyer personas, and go-to-market messaging strategies
- Proven success planning and executing paid and organic demand generation programs
- Experience managing campaign budgets and measuring performance against pipeline and revenue objectives
- Strong content creation, writing, editing, and storytelling skills
- Experience creating sales enablement materials and partnering closely with sales teams
- Strong analytical skills with the ability to interpret campaign data and make optimization recommendations
- Excellent project management and cross-functional collaboration skills
- Ability to balance strategic planning with hands-on execution
- Experience marketing complex software solutions to government, public sector, or regulated-industry audiences
- Experience marketing to municipal clerks, records management professionals, or public records organizations
- Experience developing and executing webinar-based lead generation programs
- Knowledge of government purchasing processes and public sector technology markets
- Experience building nurture and lifecycle marketing programs within CRM and marketing automation platforms
Benefits
Comp & perks- Remote work and virtual collaboration
- Inclusive remote-team practices
- Flexible, comfortable dress environment
- Collaborative team environment
- Equal opportunity workplace
- Inclusive work environment
- Culture emphasizing trust, approachability, kindness, empathy, and respect