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Marketing Automation Specialist
McDermott Will & Emery. Create and execute email marketing campaigns, landing pages, and forms within Eloqua, including audience targeting and segmentation, testing, deployment, and data monitoring .
Tech Stack
Tools & technologiesJavaScriptWordPress
About the role
Key responsibilities & impact- Create and execute email marketing campaigns, landing pages, and forms within Eloqua, including audience targeting and segmentation, testing, deployment, and data monitoring
- Perform quality assurance reviews of email campaigns before deployment
- Monitor scheduled and active campaigns and Eloqua integrations with third-party platforms
- Troubleshoot campaign, audience, data, email, form, and platform issues; resolve routine problems and escalate complex issues
- Serve as a primary contact for Marketing and Business Development teams on email marketing and Eloqua-related questions and issues
- Coordinate campaign execution with offshore team members and review deliverables
- Troubleshoot email template errors and styling issues using HTML/CSS
- Analyze performance metrics and recommend improvements to emails, campaigns, and audience segmentation
- Maintain Eloqua governance and housekeeping standards
- Develop and maintain documentation for marketing automation processes and configurations
- Identify process, documentation, quality-control, workflow, and platform enhancement opportunities
Requirements
What you’ll need- Bachelor’s degree
- At least five (5) years of related work experience
- Proficient in Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
- Advanced knowledge of marketing automation platforms (e.g. Eloqua, Marketo, etc.)
- Knowledge of CRM systems (Salesforce preferred)
- Knowledge of HTML/CSS/JavaScript/WordPress
- Knowledge of lead management best practices and performance reporting
- Knowledge of governmental compliance policies and regulations (GDPR, DPIA, CASL, CCPA, etc.)
- Strong ability to learn complex software solutions
- Strong and concise written, verbal and presentation skills
- Strong time management, attention to detail, organizational skills, and ability to balance multiple projects in a fast-paced environment
- Ability to function effectively independently and as a team member
- Ability to work under tight deadlines and prioritize responsibilities
- Ability to meet the stated physical demands, including occasional lifting of up to twenty (20) pounds
Benefits
Comp & perks- Support for physical, emotional, mental, and financial health
- Emphasis on work-life balance
- Generous compensation packages
- Performance-based bonuses
- Comprehensive benefits package
- Outstanding career opportunities