Marketing Manager

McLaurin Law, PLLC

. Run and sharpen McLaurin Law’s established marketing strategy .

Posted 10/1/2026full-timeHouston • Texas • United StatesMid-LevelSenior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing comprehensive marketing strategies, including lead generation, digital advertising, and content creation, while ensuring compliance with legal advertising standards. Proficient in utilizing AI tools and CRM systems to optimize marketing performance and track attribution.

Highest-signal resume keywords

Lead Generation ManagementGoogle Ads ManagementContent CreationReferral Program DevelopmentAdvertising Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Lead GenerationCost Per Lead AnalysisMarketing Budget ManagementData Attribution TrackingClear Writing Skills

Soft Skills

Sound JudgmentCuriosity About AI Tools

Tools & Technologies

Google Business ProfileClio GrowAirtableSlackMicrosoft 365

Industry Keywords

Legal MarketingProfessional ServicesClient ConfidentialityAdvertising RulesTrust-Based Sales

About the role

Key responsibilities & impact

Run and sharpen McLaurin Law’s established marketing strategy
Own monthly qualified-lead targets by practice area and the channel mix needed to achieve them
Select, negotiate with, track, and cut underperforming lead-generation vendors
Manage Google Ads, Google Local Services Ads, and Meta campaigns end to end
Manage targeting, budgets, creative, landing pages, call and form tracking, and weekly optimization
Own the website, Google Business Profile, directories, reviews, email, and social channels
Maintain a review-request process for closed matters and respond to every review
Manage the content and video calendar with attorneys
Turn case insights into pages, posts, and scripts for the firm’s AI video pipeline
Run the referral partner program, including outreach, touch cadence, events, and source tracking
Maintain marketing accounts and assets in the firm’s name, including transition from the outgoing agency
Manage the advertising compliance workflow, attorney review, State Bar of Texas advertising filings where required, and client consent for testimonials or case stories
Lead the weekly marketing meeting with the owner and CMO, including agenda, tracker, action items, and follow-through
Manage the marketing budget, weekly dashboard, and reports to the owner and CMO
Run structured quarterly marketing tests with hypotheses, budgets, success measures, and decision dates
Track attribution from first touch to signed matter

Requirements

What you’ll need

Must reside in the Greater Houston, Texas Area
At least four years of hands-on marketing experience
Experience ideally in a law firm, professional-services firm, insurance, or another business where trust drives the sale
Personally run paid lead generation or paid search
Ability to explain cost per lead, cost per acquisition, and why a channel got cut
Built or managed a referral or business-development program and can show what it produced
Clear writing skills and ability to turn an attorney’s explanation into plain-English content
Comfortable with AI tools and curious about doing more with them
CRM and spreadsheet proficiency
Sound judgment about attorney advertising rules, client confidentiality, and claims requiring substantiation
Clio Grow, Google Ads, Google Business Profile, Airtable, Slack, and Microsoft 365 experience is a plus
Resume required to apply
Selected candidates must complete a one-page write-up or a 2 to 4 minute video about a lead-generation or growth problem they personally fixed
Advancing candidates must complete a short working exercise based on a real McLaurin Law marketing question

Benefits

Comp & perks

Performance bonus up to an additional $20,000 tied to hitting metrics
Dental insurance
Health insurance
Paid time off
Vision insurance
Hybrid remote work arrangement
Work samples or a short portfolio are welcome