McLaurin Law, PLLC

Marketing

• Run and sharpen McLaurin Law’s established marketing strategy
• Own monthly qualified-lead targets by practice area and the channel mix needed to achieve them
• Select, negotiate with, track, and cut underperforming lead-generation vendors
• Manage Google Ads, Google Local Services Ads, and Meta campaigns end to end
• Manage targeting, budgets, creative, landing pages, call and form tracking, and weekly optimization
• Own the website, Google Business Profile, directories, reviews, email, and social channels
• Maintain a review-request process for closed matters and respond to every review
• Manage the content and video calendar with attorneys
• Turn case insights into pages, posts, and scripts for the firm’s AI video pipeline
• Run the referral partner program, including outreach, touch cadence, events, and source tracking
• Maintain marketing accounts and assets in the firm’s name, including transition from the outgoing agency
• Manage the advertising compliance workflow, attorney review, State Bar of Texas advertising filings where required, and client consent for testimonials or case stories
• Lead the weekly marketing meeting with the owner and CMO, including agenda, tracker, action items, and follow-through
• Manage the marketing budget, weekly dashboard, and reports to the owner and CMO
• Run structured quarterly marketing tests with hypotheses, budgets, success measures, and decision dates
• Track attribution from first touch to signed matter

Marketing Manager

• Own monthly qualified-lead targets by practice area and the channel mix needed to achieve them
• Select, negotiate with, track, and evaluate lead-generation vendors
• Manage Google Ads/PPC, Local Services Ads, and Meta campaigns end to end
• Manage targeting, budgets, creative, landing pages, call and form tracking, and weekly optimization
• Own the website, Google Business Profile, directories, reviews, email, and social channels
• Maintain a review-request process for closed matters and respond to every review
• Manage the content and video calendar with attorneys
• Turn case insights into pages, posts, and scripts for the firm’s AI video pipeline
• Run the referral partner program, including outreach, touch cadence, events, and source tracking
• Maintain marketing accounts and assets in the firm’s name and transition access from the outgoing agency
• Manage the advertising compliance workflow, including attorney review, State Bar of Texas filings where required, and client consent
• Lead the weekly marketing meeting with the owner and CMO, including agenda, tracker, action items, and follow-through
• Manage the marketing budget, weekly dashboard, and reports to the owner and CMO
• Run structured quarterly tests with hypotheses, budgets, success measures, and decision dates
• Track attribution from first touch through signed matter
• Report to the firm’s CMO and work directly with the owner