Marketing Manager

McLaurin Law, PLLC

. Own monthly qualified-lead targets by practice area and the channel mix needed to achieve them .

Posted 9/28/2026full-timeHouston • Texas • United StatesMid-LevelSenior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing lead generation campaigns, including Google Ads and PPC, while ensuring compliance with advertising regulations. Proficient in content management and analytics, with a strong focus on performance metrics and evidence-based reporting.

Highest-signal resume keywords

Lead Generation ManagementGoogle Ads/PPC CampaignsReferral Program DevelopmentContent Creation and ManagementAdvertising Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationPaid SearchCost Per Lead AnalysisReferral Program ManagementContent WritingMetrics ReportingBudget ManagementAttribution TrackingCampaign OptimizationAI Tools Utilization

Soft Skills

Clear CommunicationSound JudgmentCuriosity

Tools & Technologies

Google Business ProfileClio GrowAirtableSlackMicrosoft 365

Industry Keywords

Law Firm MarketingProfessional ServicesTrust-Based BusinessAttorney Advertising Rules

About the role

Key responsibilities & impact

Own monthly qualified-lead targets by practice area and the channel mix needed to achieve them
Select, negotiate with, track, and evaluate lead-generation vendors
Manage Google Ads/PPC, Local Services Ads, and Meta campaigns end to end
Manage targeting, budgets, creative, landing pages, call and form tracking, and weekly optimization
Own the website, Google Business Profile, directories, reviews, email, and social channels
Maintain a review-request process for closed matters and respond to every review
Manage the content and video calendar with attorneys
Turn case insights into pages, posts, and scripts for the firm’s AI video pipeline
Run the referral partner program, including outreach, touch cadence, events, and source tracking
Maintain marketing accounts and assets in the firm’s name and transition access from the outgoing agency
Manage the advertising compliance workflow, including attorney review, State Bar of Texas filings where required, and client consent
Lead the weekly marketing meeting with the owner and CMO, including agenda, tracker, action items, and follow-through
Manage the marketing budget, weekly dashboard, and reports to the owner and CMO
Run structured quarterly tests with hypotheses, budgets, success measures, and decision dates
Track attribution from first touch through signed matter
Report to the firm’s CMO and work directly with the owner

Requirements

What you’ll need

At least four years of hands-on marketing experience
Ideally experience in a law firm, professional-services firm, insurance, or another trust-based business
Hands-on experience running paid lead generation or paid search
Ability to explain cost per lead, cost per acquisition, and channel performance
Experience building or managing a referral or business-development program
Clear writing and ability to turn attorneys’ explanations into plain-English content
Comfortable with AI tools and curious about using them
Familiarity with CRM systems and spreadsheets
Clio Grow, Google Ads, Google Business Profile, Airtable, Slack, and Microsoft 365 experience is a plus
Sound judgment regarding attorney advertising rules, client confidentiality, and substantiation of claims
Ability to report metrics honestly and prioritize evidence over vanity metrics
Final public-facing ad approval remains with attorneys
Candidates who advance must complete a short working exercise
Equal opportunity employer

Benefits

Comp & perks

Performance bonus up to an additional $20,000 tied to hitting metrics
Dental insurance
Health insurance
Paid time off
Vision insurance
Hybrid remote work arrangement