Practice Marketing Director – Healthcare

McMillan Pazdan Smith Architecture

. Drive growth in McMillan Pazdan Smith’s Healthcare practice .

Posted 9/18/2026full-timeRemote • North Carolina • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading healthcare marketing pursuits, developing strategic narratives, and managing cross-functional teams to drive growth and win rates. Proficient in analyzing market trends and client feedback to enhance positioning and strategy.

Highest-signal resume keywords

Healthcare Marketing StrategyPursuit ManagementStrategic WritingTeam LeadershipInDesign Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic WritingPursuit Strategy DevelopmentMarket AnalysisWin/Loss AnalysisHealthcare Design PursuitsContent StructuringQuality AssuranceMetrics Tracking

Soft Skills

Collaborative MindsetAnalytical ThinkingAttention to DetailCoaching and Mentoring

Tools & Technologies

InDesignCRM Software

Industry Keywords

Healthcare MarketingProfessional Services MarketingCapital ProjectsClient Capture PlanningBrand Strategy

About the role

Key responsibilities & impact

Drive growth in McMillan Pazdan Smith’s Healthcare practice
Lead pursuit strategy and execution across all locations for the Healthcare practice
Develop and document win strategies for priority pursuits, including win themes, message hierarchy, differentiators, proof points, and narrative arcs across RFQ, RFP, and interviews
Assemble and direct Healthcare pursuit teams, run strategy sessions, set schedules, assign ownership, and drive decisions
Make decisions on pursuit content, structure, and emphasis; resolve competing input
Direct the graphic approach for priority pursuits and direct designers
Lead interview preparation with the Healthcare BD leader, including presentations, message discipline, team composition, coaching, rehearsals, and Q&A anticipation
Run win/loss debriefs and feed findings into practice strategy and positioning
Lead healthcare marketers producing practice pursuits; set priorities, balance workload, and mentor staff
Own QA/QC for healthcare pursuit deliverables
Establish and maintain pursuit standards, playbooks, and templates; drive continuous improvement
Develop team capability in strategic writing and narrative construction
Track and report pursuit metrics, including shortlist rate, interview-to-win conversion, and win rate
Partner with practice and BD leadership on go/no-go discipline and bid criteria
Analyze losses and translate findings into positioning, teaming, and process changes
Support healthcare strategic planning and market analysis
Drive Healthcare brand strategy across sectors and markets
Maintain knowledge of healthcare market trends and client priorities
Ensure competitor profiles are maintained and brief leadership on market conditions and positioning
Support client feedback initiatives, surveys, and debriefs
Ensure project profiles, staff resumes, and reference data are current and pursuit ready
Develop outcome-focused case studies and close gaps in the proof library
Provide Healthcare market input to marketing communications on PR, social, thought leadership, and collateral
Collaborate on photography priorities, project storytelling, and award submissions
Partner with business development on client capture planning and prepositioning
Perform other related duties as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, communications, journalism, English, or related field
12+ years in professional services marketing
Substantial experience in Healthcare design or construction pursuits
Demonstrated record leading winning pursuits for major health capital projects
Experience managing and developing marketing staff
Strategic thinker with a collaborative, results-oriented mindset
Strong business acumen and analytical thinking
High attention to detail, accuracy and follow through
Exceptional writing and editing; ability to construct an argument, not just assemble content
Fluency in InDesign
Ability to direct designers
CRM proficiency

Benefits

Comp & perks

Fully remote work arrangement