McMillan Pazdan Smith Architecture

Medical Director

• Drive growth in McMillan Pazdan Smith’s Healthcare practice
• Lead pursuit strategy and execution across all locations for the Healthcare practice
• Develop and document win strategies for priority pursuits, including win themes, message hierarchy, differentiators, proof points, and narrative arcs across RFQ, RFP, and interviews
• Assemble and direct Healthcare pursuit teams, run strategy sessions, set schedules, assign ownership, and drive decisions
• Make decisions on pursuit content, structure, and emphasis; resolve competing input
• Direct the graphic approach for priority pursuits and direct designers
• Lead interview preparation with the Healthcare BD leader, including presentations, message discipline, team composition, coaching, rehearsals, and Q&A anticipation
• Run win/loss debriefs and feed findings into practice strategy and positioning
• Lead healthcare marketers producing practice pursuits; set priorities, balance workload, and mentor staff
• Own QA/QC for healthcare pursuit deliverables
• Establish and maintain pursuit standards, playbooks, and templates; drive continuous improvement
• Develop team capability in strategic writing and narrative construction
• Track and report pursuit metrics, including shortlist rate, interview-to-win conversion, and win rate
• Partner with practice and BD leadership on go/no-go discipline and bid criteria
• Analyze losses and translate findings into positioning, teaming, and process changes
• Support healthcare strategic planning and market analysis
• Drive Healthcare brand strategy across sectors and markets
• Maintain knowledge of healthcare market trends and client priorities
• Ensure competitor profiles are maintained and brief leadership on market conditions and positioning
• Support client feedback initiatives, surveys, and debriefs
• Ensure project profiles, staff resumes, and reference data are current and pursuit ready
• Develop outcome-focused case studies and close gaps in the proof library
• Provide Healthcare market input to marketing communications on PR, social, thought leadership, and collateral
• Collaborate on photography priorities, project storytelling, and award submissions
• Partner with business development on client capture planning and prepositioning
• Perform other related duties as assigned

Practice Marketing Director – Healthcare

• Drive growth in the Healthcare Practice of McMillan Pazdan Smith, an architecture firm
• Lead pursuit strategy and execution across all locations for the Healthcare practice
• Develop and document win strategies, including themes, message hierarchy, differentiators, proof points, and narrative arcs across RFQs, RFPs, and interviews
• Assemble and direct Healthcare pursuit teams, run strategy sessions, set schedules, assign ownership, and drive decisions
• Direct graphic approaches for priority pursuits and guide designers
• Lead interview preparation, including presentations, message discipline, team composition, coaching, rehearsals, and Q&A anticipation
• Run win/loss debriefs and apply findings to practice strategy and positioning
• Lead healthcare marketers, set priorities, balance workloads, and mentor staff
• Own QA/QC for healthcare pursuit deliverables and maintain pursuit standards, playbooks, and templates
• Track and report pursuit metrics, including shortlist rate, interview-to-win conversion, and win rate
• Partner with practice and business development leadership on go/no-go decisions and capture planning
• Analyze healthcare market trends, competitor positioning, and growth opportunities
• Drive Healthcare brand strategy across sectors and markets
• Maintain competitor profiles and brief practice leadership on market conditions
• Keep project profiles, staff resumes, reference data, and case studies current and pursuit-ready
• Collaborate with communications, project, design, and business development teams on PR, social, thought leadership, photography, awards, and client prepositioning
• Perform other related duties as assigned