Practice Marketing Director – Healthcare

McMillan Pazdan Smith Architecture

. Drive growth in the Healthcare Practice of McMillan Pazdan Smith, an architecture firm .

Posted 9/18/2026full-timeRemote • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading healthcare marketing pursuits, developing strategic win strategies, and managing marketing teams. Proficient in analyzing market trends and driving brand strategy while ensuring high-quality deliverables and effective communication.

Highest-signal resume keywords

Healthcare Marketing StrategyPursuit ManagementTeam LeadershipMarket AnalysisInDesign Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Professional Services MarketingHealthcare Design PursuitsWriting and EditingAnalytical ThinkingAttention to Detail

Soft Skills

Strategic ThinkingCollaborative MindsetResults-Oriented

Tools & Technologies

InDesignCRM

Industry Keywords

Healthcare Capital ProjectsRFPRFQPursuit MetricsBrand Strategy

About the role

Key responsibilities & impact

Drive growth in the Healthcare Practice of McMillan Pazdan Smith, an architecture firm
Lead pursuit strategy and execution across all locations for the Healthcare practice
Develop and document win strategies, including themes, message hierarchy, differentiators, proof points, and narrative arcs across RFQs, RFPs, and interviews
Assemble and direct Healthcare pursuit teams, run strategy sessions, set schedules, assign ownership, and drive decisions
Direct graphic approaches for priority pursuits and guide designers
Lead interview preparation, including presentations, message discipline, team composition, coaching, rehearsals, and Q&A anticipation
Run win/loss debriefs and apply findings to practice strategy and positioning
Lead healthcare marketers, set priorities, balance workloads, and mentor staff
Own QA/QC for healthcare pursuit deliverables and maintain pursuit standards, playbooks, and templates
Track and report pursuit metrics, including shortlist rate, interview-to-win conversion, and win rate
Partner with practice and business development leadership on go/no-go decisions and capture planning
Analyze healthcare market trends, competitor positioning, and growth opportunities
Drive Healthcare brand strategy across sectors and markets
Maintain competitor profiles and brief practice leadership on market conditions
Keep project profiles, staff resumes, reference data, and case studies current and pursuit-ready
Collaborate with communications, project, design, and business development teams on PR, social, thought leadership, photography, awards, and client prepositioning
Perform other related duties as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, communications, journalism, English, or related field
12+ years in professional services marketing, with substantial experience in Healthcare design or construction pursuits
Demonstrated record leading winning pursuits for major health capital projects
Experience managing and developing marketing staff
Strategic thinker with a collaborative, results-oriented mindset
Strong business acumen and analytical thinking
High attention to detail, accuracy and follow through
Exceptional writing and editing; ability to construct an argument, not just assemble content
Fluency in InDesign
CRM proficiency

Benefits

Comp & perks

Fully remote work arrangement