Medialicious Ltd

Influencer Marketing

• Build the creator strategy from the ground up across multiple brands and markets
• Define the portfolio mix of macro, mid-tier, micro, streamer and influencer creators
• Design repeatable sourcing frameworks, contracting, compensation models, content guidelines and performance levers
• Run the full creator lifecycle: sourcing, vetting, negotiation, briefing, activation, optimisation and iteration
• Build reporting and tracking connecting awareness metrics to clicks, conversions, CPA and ROAS
• Own testing across formats, hooks, creators and integrations using paid and organic distribution
• Partner with Performance, CRM, Creative, BI/Analytics and Product teams
• Ensure creator content complies with platform, regulatory and social casino market rules

Creator Manager – Influencers, Streamers