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Mediform

Head of Marketing – B2B SaaS, Healthcare

Mediform

. Develop and own the overall marketing strategy, with a focus on fast, predictable growth in the B2B market .

Posted 10/22/2026full-timeKarlsruhe • GermanyLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing B2B SaaS marketing strategies, with a strong focus on demand generation, account-based marketing, and the use of modern marketing tools. Proven ability to lead teams, manage budgets, and collaborate effectively with sales and product teams to drive growth.

Highest-signal resume keywords
B2B SaaS MarketingMarketing AutomationDemand GenerationAccount-Based Marketing (ABM)Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
B2B SaaS MarketingDemand GenerationAccount-Based Marketing (ABM)Performance MarketingMarketing Automation
Soft Skills
Strategic ThinkingHands-On MentalityEntrepreneurial Mindset
Tools & Technologies
CRMAnalytics
Industry Keywords
Marketing StrategyGrowth MarketingHigh-Growth CompaniesDynamic Environment

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Develop and own the overall marketing strategy, with a focus on fast, predictable growth in the B2B market
  • Provide functional leadership and grow the marketing team
  • Manage external partners, agencies, and freelancers
  • Own strategy and execution from planning and campaign development through go-live
  • Build and continuously develop modern B2B SaaS marketing motions, including demand generation, content, social media, and account-based marketing (ABM)
  • Work closely with Sales and Product to achieve shared growth and pipeline goals
  • Select and implement modern marketing tools and methods, including marketing automation, CRM, and analytics
  • Define KPIs, manage the marketing budget, and report directly to the executive team

Requirements

What you’ll need
  • Several years of experience in B2B SaaS marketing
  • Relevant experience leading a marketing team
  • Demonstrated success building and scaling marketing functions in high-growth, dynamic B2B software companies
  • Strong knowledge of modern B2B SaaS marketing tools and methods, including marketing automation, CRM, demand generation, ABM, and performance marketing
  • Strategic thinker with a hands-on mentality
  • Experience leading small teams and managing external service providers and agencies
  • Entrepreneurial mindset and the ability to prioritize in a dynamic growth environment
  • Strong affinity for and interest in AI
  • Excellent written and spoken German and English

Benefits

Comp & perks
  • Hybrid working: Work flexibly from home and from our modern office in the heart of Karlsruhe
  • Flat hierarchies and short decision-making paths
  • Highly motivated team and collaborative work environment
  • Significant scope to shape the business, with full responsibility for the marketing strategy, team, and budget
  • Support for professional and personal development in AI and marketing
  • Open and innovative startup culture with active participation in decision-making processes