Digital & Content Director

Medison Pharma

. Lead the corporate website rebuild with audience journeys for biotechs, investors and employees; own the site post-launch .

Posted 11/9/2026full-timeIsraelLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading digital marketing initiatives, including website rebuilds, content strategy, and performance-driven ABM programs. Proficient in SEO, analytics, and martech tools, with a strong focus on data-driven decision-making and team leadership.

Highest-signal resume keywords

Digital Marketing LeadershipSEO and GEO StrategyContent Strategy DevelopmentTeam ManagementB2B Marketing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingSEOContent StrategyABM ProgramsAnalyticsMartech FluencyData-Driven Decision-MakingWebsite RebuildLead ManagementPerformance Measurement

Soft Skills

Team LeadershipCommunicationCollaborationExperimentation Mindset

Tools & Technologies

CMSCRMMarketing AutomationAnalytics DashboardsDigital Agencies

Certifications & Qualifications

Master’s Degree in MarketingMaster’s Degree in CommunicationsMaster’s Degree in JournalismMaster’s Degree in DesignMaster’s Degree in Business

Industry Keywords

B2BLife SciencesHealthcareProfessional ServicesRegulated Content Review

About the role

Key responsibilities & impact

Lead the corporate website rebuild with audience journeys for biotechs, investors and employees; own the site post-launch
Own SEO and GEO strategy so Medison owns the category search surface in classic search and AI answer engines; oversee third-party data footprint updates
Set the content strategy and editorial calendar, including flagship e-books, blog, data products, executive and corporate LinkedIn
Ensure content is fact-dense, quotable and aligned to the message hierarchy
Build the ABM engine for approximately 200 target biotechs with BD; own paid media, webinars and nurture
Own CRM, analytics, dashboards and lead-management infrastructure with IT
Lead and develop two managers and one specialist; manage digital agencies and the digital/paid budget
Report channel performance into the quarterly scorecard

Requirements

What you’ll need

Relevant master’s degree in marketing, communications, journalism, design, business or a related field
10+ years in digital marketing, including leading web, content and performance/ABM programs
B2B experience, ideally life sciences, healthcare or professional services
Hands-on knowledge of SEO and emerging GEO/AI-search practices, analytics and martech (CMS, CRM, marketing automation)
Experience managing teams, agencies and budgets
Experience launching a corporate website rebuild
Experience with regulated content review processes
Data-driven decision-making
Channel and content strategy
Martech fluency
Experimentation mindset
Team leadership
Fluent professional English