Principal Marketer Specialist

Medtronic

. Develop and execute the global thoracic procedural marketing strategy aligned with business objectives and annual operating plans .

Posted 11/3/2026full-timeUnited StatesLead💰 $133,600 - $200,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing global thoracic procedural marketing strategies, with a strong focus on market development, commercialization, and KOL relationship management. Proficient in translating clinical evidence into actionable marketing initiatives and supporting product launches across diverse geographies.

Highest-signal resume keywords

Downstream MarketingProcedural MarketingGlobal Commercialization StrategiesKOL Relationship ManagementHealthcare Economics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market DevelopmentCommercializationClinical Evidence TranslationProduct Launch SupportStrategic Business ReviewsPerformance DashboardsMarket Insights AnalysisCustomer Engagement ProgramsPositioning and MessagingAdvisory Board Facilitation

Soft Skills

CollaborationInfluencingCommunicationLeadershipStrategic Thinking

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree (Nice-to-Have)

Industry Keywords

Thoracic SurgeryMinimally Invasive SurgeryEnergy-Based DevicesRobotic-Assisted SurgeryHealthcare Value-Based CareGlobal Matrixed OrganizationScientific Engagement ProgramsMarket Trends MonitoringProcedure VolumesCommercial Strategy

About the role

Key responsibilities & impact

Develop and execute the global thoracic procedural marketing strategy aligned with business objectives and annual operating plans
Identify growth opportunities across thoracic surgery procedures and customer segments
Build long-range procedural growth plans, market development initiatives, and commercialization priorities
Partner with regional marketing leaders to translate global strategy into local execution plans
Serve as the global subject matter expert for thoracic surgical procedures, treatment pathways, and customer needs
Translate clinical evidence and product capabilities into procedural value propositions
Develop procedure-specific positioning, messaging, claims support, and customer-facing content
Partner with Medical Affairs and Clinical Research to identify evidence gaps and support evidence-generation strategies
Develop and manage relationships with global thoracic surgeon KOLs, societies, and professional organizations
Lead congress and symposium strategy for key thoracic surgery meetings
Facilitate advisory boards, customer insight initiatives, and global surgeon engagement programs
Use customer insights to influence portfolio priorities, market development, and commercial strategy
Lead downstream marketing initiatives supporting adoption, utilization growth, and procedure expansion
Create commercialization toolkits, campaigns, sales enablement materials, and customer education resources
Support regional teams through best-practice sharing and execution guidance
Drive procedural awareness and market development programs in emerging and underpenetrated markets
Collaborate with Product Management, R&D, Clinical, Regulatory Affairs, Medical Affairs, Health Economics, Professional Education, and Regional Marketing teams
Influence product roadmap decisions based on procedural needs and market opportunities
Support launch planning and commercialization for new products and indications
Ensure consistent procedural messaging across global markets
Monitor market trends, competitive activity, procedure volumes, and adoption metrics
Establish KPIs and performance dashboards to measure procedural marketing impact
Deliver recommendations to senior leadership based on market insights and business performance
Contribute to annual planning, forecasting, and strategic business reviews

Requirements

What you’ll need

Bachelor’s degree required with a minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience
For baccalaureate degrees earned outside the United States, a degree satisfying 8 C.F.R. § 214.2(h)(4)(iii)(A) is required
Ability to travel internationally up to 25%
Demonstrated experience in downstream marketing, procedural marketing, commercialisation, or market development
Experience working in a global, matrixed organization
Experience in thoracic surgery, minimally invasive surgery, energy-based devices, stapling, robotic-assisted surgery, or adjacent surgical specialities
Experience developing and executing global commercialisation strategies
Strong understanding of healthcare economics and value-based healthcare
Experience managing KOL relationships and scientific engagement programs
Knowledge of clinical evidence translation and claims development
Experience supporting product launches and market development initiatives across multiple geographies
Nice-to-have: 5 years of marketing, product management, business development, clinical, or related experience
Nice-to-have: MBA or advanced degree in business, healthcare, life sciences, or related field

Benefits

Comp & perks

Competitive salary and flexible benefits package
Short-term incentive through the Medtronic Incentive Plan (MIP)
Health insurance
Dental insurance
Vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps global well-being program
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement
Capital Accumulation Plan for Vice Presidents and above or subject to IRS earning minimums
Paid sick time for temporary employees as required by applicable state law
Equal employment opportunity and reasonable accommodations