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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in market development and strategic analysis within the Cardiac Rhythm and Insertable Cardiac Monitor sectors, with a strong focus on building partnerships and leveraging health economics to enhance patient outcomes. Proven ability to lead cross-functional teams, manage product launches, and utilize CRM tools for performance tracking.
Highest-signal resume keywords
Market DevelopmentCardiac Rhythm ExperienceCross-Functional Team LeadershipHealthcare MarketingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisSWOT AnalysisReferral Pathway DevelopmentPerformance Metrics MonitoringPortfolio Management StrategiesProduct Launch ManagementCRM Software ProficiencyClinical Evidence DisseminationTherapy Pathway DevelopmentCompetitive Dynamics Analysis
Soft Skills
Excellent Verbal CommunicationPresentation SkillsCollaborationInfluence ManagementStrong Business Acumen
Tools & Technologies
CRM Software
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Cardiovascular DiagnosticInsertable Cardiac MonitorsHealthcare ProfessionalsKey Opinion LeadersMedical DevicesPharmaceuticalsConsultative SellingMarket IntelligenceHealthcare PartnershipsCompliance Requirements
About the role
Key responsibilities & impact- Analyze regional opportunities, trends, and competitive dynamics for ICM technology
- Conduct and disseminate local market SWOT analyses
- Develop regional referral pathways for the LINQ family of Insertable Cardiac Monitors
- Lead market development initiatives and quantify their impact
- Expand target customer segments and build partnerships with healthcare professionals and hospital executives
- Leverage health economics value propositions to improve patient outcomes, access, and cost-effectiveness
- Collaborate with local sales and clinical partners to promote products and services and drive revenue
- Establish relationships with key opinion leaders, industry stakeholders, and healthcare professionals
- Organize and participate in educational programs, society events, workshops, and conferences
- Gather market intelligence and activate new channels and implanters
- Recommend program enhancements and communicate customer feedback to R&D, Operations, and Marketing
- Equip CRM Field teams with training, tools, and resources
- Develop portfolio management strategies and lead product launches
- Disseminate clinical evidence and case studies
- Monitor performance metrics and market penetration data
- Use CRM software for activity tracking and quarterly productivity reporting
- Maintain compliance, administrative, expense, and hospital credentialing requirements
- Schedule travel arrangements
Requirements
What you’ll need- Bachelor's Degree
- 7 years of experience in marketing, market development work, or sales in Cardiac Rhythm business or ICM space
- 7 years of experience expanding a therapy indication and developing a new therapy pathway, including implementation of key tactics, execution, and performance tracking
- Experience expanding a current indication and developing a new therapy area
- Experience leading and/or influencing cross-functional teams
- Experience developing relationships with KOLs and working in the CV suite of a hospital
- Strong business acumen and understanding of Cardiovascular Diagnostic business and/or ICM space preferred
- Excellent verbal communications and presentation skills
- Ability to travel up to 75% of the time
- Healthcare marketing or consultative selling experience in medical devices or pharmaceuticals highly desired
- Ability to partner and collaborate across various functions
- Strong project management and influence management skills
- Foreign bachelor's degrees must satisfy 8 C.F.R. § 214.2(h)(4)(iii)(A)
- Unrestricted U.S. work authorization at hire and throughout employment, unless eligible for Principal-level sponsorship
Benefits
Comp & perks- Competitive salary and flexible Benefits Package
- Health, dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps global well-being program
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement
- Capital Accumulation Plan for Vice Presidents and above, or subject to IRS earning minimums
- Sales Incentive Plan (SIP) with opportunity to earn incentive compensation