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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies, product positioning, and portfolio management within the medical device industry. Proficient in analyzing market dynamics and collaborating cross-functionally to drive commercial effectiveness and customer engagement.
Highest-signal resume keywords
Marketing Strategy DevelopmentProduct Lifecycle ManagementMarket Analysis and InsightsAdvanced Excel ProficiencyBilingual in English and Spanish
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Portfolio ManagementProduct LaunchesMarket DevelopmentData ManagementFinancial AnalysisForecastingPerformance TrackingMarket AccessMedical EducationPricing Strategy
Soft Skills
Strong Communication SkillsPresentation SkillsOrganizational SkillsStakeholder ManagementAbility to Work in a Matrixed Organization
Industry Keywords
Medical Device IndustryHealthcareRegulated IndustriesCommercial StrategySurgical TechnologiesLatin American MarketsKOL EngagementCustomer SegmentationBusiness ReviewsMulticultural Collaboration
About the role
Key responsibilities & impact- Support the development and execution of the ENT Latin America marketing strategy
- Develop and execute integrated marketing and product communication plans
- Support full portfolio lifecycle management, including launches, expansion, registration priorities, optimization, transitions, and end-of-life strategies
- Analyze market dynamics, customer needs, competitive landscape, installed base, and business performance
- Develop product positioning and value propositions using market, clinical, economic, and competitive insights
- Partner with Sales and country teams on commercial effectiveness, market development, customer segmentation, and opportunity generation
- Support regional business planning, AOP, forecasting, and strategic planning
- Participate in pricing and portfolio strategy, price positioning, business cases, and regional decisions
- Collaborate with Regulatory Affairs, Supply Chain, and local teams on product availability, registrations, new technologies, and portfolio continuity
- Develop and coordinate regional medical education and marketing initiatives, congresses, educational programs, launches, workshops, and customer engagement activities
- Support KOL and healthcare professional engagement strategies
- Coordinate marketing initiatives across Latin American countries and subregions
- Manage and monitor assigned marketing budgets and investments
- Monitor marketing performance and effectiveness, developing recommendations and optimizing future activities
- Lead or participate in regional and local Business Reviews
- Represent Latin American market needs to Global/Operating Unit teams and support global marketing implementation
- Maintain up-to-date knowledge of ENT therapy areas, technologies, clinical environment, and competitive landscape
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Engineering, Healthcare, or a related field
- Previous experience in Marketing, Product Management, Commercial Strategy, or related roles, preferably within the medical device, healthcare, or other highly regulated industries
- Experience in portfolio management, marketing strategies, product launches, or market development initiatives
- Strong analytical and numerical skills, with experience using commercial, financial, and market data
- Advanced proficiency in Microsoft Excel, including data management and analysis, model building, business planning, forecasting, and performance tracking
- Ability to work effectively within a matrixed and multicultural organization
- Strong communication, presentation, organizational, and stakeholder management skills
- Advanced English proficiency, both written and spoken
- Spanish Advanced both written and spoken
- Availability to travel within Latin America and internationally according to business needs
- Experience in the medical device industry and/or surgical technologies
- Experience working across multiple Latin American markets
- Knowledge of product lifecycle management, pricing, forecasting, market access, medical education, or healthcare market development
- Experience working cross-functionally with Sales, Regulatory Affairs, Supply Chain, Market Access, and Global Marketing teams
Benefits
Comp & perks- Competitive Salary and flexible Benefits Package
- Wide range of benefits, resources, and competitive compensation plans designed to support every career and life stage