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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing field marketing strategies tailored for the Cloud, SaaS, and telecommunications sectors, with a strong focus on demand generation and customer retention initiatives. Proficient in using analytics tools like Marketo and Salesforce to measure campaign performance and drive data-informed decisions.
Highest-signal resume keywords
B2B Field Marketing ExperienceFluency in English and PortugueseMarketo ProficiencySalesforce ProficiencyCampaign Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field Marketing Strategy DevelopmentDemand Generation CampaignsEvent Planning and ExecutionCustomer Marketing InitiativesContent CreationPipeline Growth SupportPartner RecruitmentAnalytics Tools UsageMarketing Strategy ExecutionLead Progression Management
Soft Skills
Detail-OrientedCritical ThinkingCollaborationCommunicationAdaptability
Industry Keywords
CloudSaaSTelecommunicationsB2B MarketingCustomer EngagementMarketing ContributionIndustry ConferencesPartner EventsSales EnablementMarket Adaptation
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Develop and execute a comprehensive field marketing strategy for Brazil and Mexico aligned with company goals
- Collaborate with local Sales Leadership to support pipeline growth and sales targets
- Collaborate with the global marketing team to integrate regional and global initiatives
- Develop and execute targeted demand-generation campaigns
- Support new logo acquisition and demonstrate marketing contribution
- Own customer marketing initiatives supporting retention and upsell
- Activate social, digital, content, partner, and event channels
- Plan and execute in-region industry conferences, partner events, roundtables, and customer engagements
- Align event activity with priority accounts and pipeline objectives
- Manage event logistics and follow-up to ensure ROI and lead progression
- Identify and recruit partners with sales leadership
- Cultivate industry-partner relationships and execute joint marketing initiatives
- Create regional presentations, case studies, whitepapers, and sales-enablement materials
- Adapt content, messaging, and campaigns for the market
- Use Marketo and Salesforce analytics to measure and analyze campaign performance
- Share reporting insights and lessons with the wider team
Requirements
What you’ll need- Fluency in English and Portuguese, conversational Spanish
- Minimum of 2 years of experience in B2B field marketing, with a focus on the Cloud, SaaS, tech, or telecommunications industry
- Proven success in developing and executing marketing strategies
- Being detail-oriented
- Ability to think critically and translate your ideas into actionable plans that align with business objectives
- Strong collaboration and communication skills to work effectively with globally distributed cross-functional teams and stakeholders
- Use analytics tools to measure campaign performance and make data-driven decisions about where to improve
- Ability to thrive in a dynamic environment and adapt to changing priorities
- Hands-on experience with Marketo and Salesforce is required
Benefits
Comp & perks- Competitive Compensation with bonuses based on company and team performance
- Meal voucher (Caju)
- Wellhub
- Transportation or fuel voucher (without discounts)
- Health Plan (SulAmérica) and Dental Plan (Amil)
- Subsidies for education, certification and English courses
- Hybrid Work (4 days on-site at Vila Mariana - São Paulo - SP x 1 day remote)