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Mellro

Growth Marketing Lead

Mellro

. Act as the department’s technical authority and official auditor for data, tracking, measurement, SEO, and WordPress .

Posted 9/19/2026contractRemote • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Growth Testing Routines, including hypothesis formulation and ICE Score application, while effectively managing the WordPress ecosystem and leveraging analytical tools like Google Analytics 4 for funnel analysis and optimization. Proficient in Technical and Strategic SEO, auditing processes, and managing vendor relationships to enhance digital marketing strategies.

Highest-signal resume keywords
Growth Testing RoutinesGoogle Analytics 4 (GA4)Technical SEOGoogle Tag Manager (GTM)WordPress Ecosystem

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Hypothesis FormulationICE Score ApplicationFunnel AnalysisCustom EventsAttribution ReportsSEO Audit ToolsTag Creation and ValidationConversion Event ManagementAdvertising PlatformsCRM/Marketing Automation
Soft Skills
Analytical ProficiencyVendor ManagementTeam CollaborationCommunication Skills
Tools & Technologies
Google Tag ManagerGoogle AnalyticsMeta AdsGoogle AdsSEMrushAhrefsRD Station
Industry Keywords
Digital MarketingLead NurturingConversion OptimizationA/B TestingEvent Strategies

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Act as the department’s technical authority and official auditor for data, tracking, measurement, SEO, and WordPress
  • Create and manage a backlog of growth opportunities, structuring hypotheses with goals and validation criteria
  • Classify and prioritize experiments weekly using the ICE Score
  • Lead squad alignment meetings to audit tests, identify bottlenecks, and plan new initiatives
  • Analyze post-cycle results, document learnings, and prevent discarded tests from being repeated
  • Convert validated tests into standard operating processes
  • Audit Google Tag Manager, tags, triggers, pixels, CAPI, and conversion events
  • Audit funnel reports in Google Analytics and UTM parameterization
  • Audit the WordPress website/blog, forms, plugins, response times, scripts, and webhooks
  • Monitor Google Search Console, indexing, Core Web Vitals, and on-page best practices
  • Monitor Ads campaigns and optimize CPL/CAC
  • Direct conversion and reactivation sequences via email and WhatsApp
  • Ensure event strategies, lead nurturing, and integration with the digital funnel
  • Develop partnerships with professional associations, influencers, and referral programs
  • Direct the creation of creative assets and landing pages for A/B testing and conversion
  • Align the funnel with SDRs/Sales to ensure prompt lead follow-up
  • Define technical scopes, audit vendor deliverables and SLAs, and optimize tool costs
  • Provide analysts and vendors with clear technical guidance and constructive accountability

Requirements

What you’ll need
  • Bachelor’s degree, associate degree, or postgraduate qualification
  • Practical expertise in structuring Growth testing routines: hypothesis formulation, ICE Score application, and test repository management
  • Practical knowledge of the WordPress ecosystem: administrative navigation, and validation of pages, forms, and core plugins
  • Strong analytical proficiency in Google Analytics 4 (GA4): funnel analysis, custom events, and attribution reports
  • Solid experience with advertising platforms (Meta Ads, Google Ads) and CRM/marketing automation platforms (RD Station or similar)
  • Experience evaluating, hiring, and technically managing vendors and partner agencies
  • Strong knowledge of Technical and Strategic SEO: interpreting Google Search Console data and using audit tools (SEMrush, Ahrefs, or similar)
  • Practical expertise auditing Google Tag Manager (GTM): creating and validating tags, triggers, and conversion events
  • Fluency in English and Portuguese
  • Mid-level/Senior experience
  • Contractor engagement (PJ)

Benefits

Comp & perks
  • Flexible hours
  • Day off
  • Paid bonus days
  • Remote work
  • Cost-of-living allowance
  • Wellness platform