Mellro

Growth Marketing

• Act as the department’s technical authority and official auditor for data, tracking, measurement, SEO, and WordPress
• Create and manage a backlog of growth opportunities, structuring hypotheses with goals and validation criteria
• Classify and prioritize experiments weekly using the ICE Score
• Lead squad alignment meetings to audit tests, identify bottlenecks, and plan new initiatives
• Analyze post-cycle results, document learnings, and prevent discarded tests from being repeated
• Convert validated tests into standard operating processes
• Audit Google Tag Manager, tags, triggers, pixels, CAPI, and conversion events
• Audit funnel reports in Google Analytics and UTM parameterization
• Audit the WordPress website/blog, forms, plugins, response times, scripts, and webhooks
• Monitor Google Search Console, indexing, Core Web Vitals, and on-page best practices
• Monitor Ads campaigns and optimize CPL/CAC
• Direct conversion and reactivation sequences via email and WhatsApp
• Ensure event strategies, lead nurturing, and integration with the digital funnel
• Develop partnerships with professional associations, influencers, and referral programs
• Direct the creation of creative assets and landing pages for A/B testing and conversion
• Align the funnel with SDRs/Sales to ensure prompt lead follow-up
• Define technical scopes, audit vendor deliverables and SLAs, and optimize tool costs
• Provide analysts and vendors with clear technical guidance and constructive accountability

Growth Marketing Lead

Collections

• Contact delinquent customers daily by phone, WhatsApp, and email
• Execute the collections workflow according to the number of days past due
• Conduct resolution-oriented collection approaches
• Follow up until each case is resolved
• Propose and record installment agreements and payment deadlines within established authorization limits
• Ensure customers understand the contractual implications of nonpayment
• Escalate complex cases to the Senior Analyst
• Monitor, organize, and prioritize the delinquent accounts portfolio
• Flag risks of repeat delinquency and emerging delinquency trends
• Record interactions, agreements, and contact attempts in the system/CRM
• Keep portfolio information up to date and organized
• Ensure the traceability of collection activities
• Refer cases for credit bureau reporting or legal action in coordination with the Administrative Assistant
• Contribute suggestions for improving the collections workflow and processes
• Work Monday through Friday, from 8:00 a.m. to 5:48 p.m.

Growth Marketing Lead

Collections Assistant