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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing Account-Based Marketing strategies across the Americas, leveraging data-driven insights to optimize multi-channel campaigns and enhance account engagement. Strong collaboration with Sales, BDR, and Customer Success teams to align marketing efforts with enterprise buying behaviors and regional market dynamics.
Highest-signal resume keywords
Account-Based MarketingB2B MarketingCampaign OptimizationProject ManagementSales Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationField MarketingIntegrated Marketing CampaignsAccount Engagement ProgramsMarket Insights
Soft Skills
Creative ThinkingData-Driven MindsetStakeholder Management
Tools & Technologies
DemandbaseQualifiedSalesforceMarketing Automation PlatformsWeb Personalization Tools
Industry Keywords
Enterprise MarketingNorth AmericaLatin AmericaDigital MarketingCustomer Events
About the role
Key responsibilities & impact- Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas
- Serve as the Americas region's voice within the global organization, providing market insights and identifying regional opportunities
- Develop account-based campaigns and experiences, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs
- Partner with Sales and BDR teams to identify priority accounts and align marketing programs with outbound sales motions
- Localize campaigns, messaging, and content for North American and Latin American markets
- Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement
- Use Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement
- Provide input on Americas-specific technology, data, and process requirements
- Monitor account engagement, meetings, pipeline progression, and campaign performance
- Use data, sales feedback, and regional insights to optimize programs and improve business impact
- Collaborate with regional Sales, BDR, Customer Success, Marketing, Product Marketing, Digital, and Content teams
Requirements
What you’ll need- Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation
- Experience developing and delivering marketing programs across the Americas region
- Strong understanding of enterprise buying behaviors and regional market dynamics
- Proven track record creating creative account engagement programs that advance enterprise opportunities through the sales cycle
- Experience partnering with regional Sales, BDR, and Customer Success teams
- Strong understanding of enterprise buying groups and technical, business, and executive customers
- Experience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programs
- Familiarity with Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools
- Strong project management skills across stakeholders, geographies, business units, and time zones
- Data-driven mindset using campaign and account insights to optimize performance
- Experience supporting mature and growth markets across North America and Latin America
- Interest in AI and emerging marketing technologies
- Full-time availability
Benefits
Comp & perks- Incentive compensation eligibility
- Health and wellness benefits
- Flexible hybrid work model
- Growth through real projects
- Strong technical peers
- Global mobility
- Equitable opportunities and inclusive workplace