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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing digital marketing agency relationships, including vendor selection, performance evaluation, and campaign execution. Proficient in B2B marketing strategies, digital marketing channels, and marketing automation tools.
Highest-signal resume keywords
B2B MarketingDigital MarketingAgency Account ManagementMarketing AutomationCampaign Planning
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing ChannelsPerformance Metrics AnalysisVendor ManagementBudget ManagementRFP Process Management
Soft Skills
CommunicationCollaborationLeadershipOrganizational SkillsProblem-Solving
Tools & Technologies
CRM PlatformsAnalytics ToolsReporting ToolsMarketing Automation Software
Industry Keywords
SaaS MarketingEnterprise Software MarketingIntegrated MarketingBrand StrategyContent Marketing
About the role
Key responsibilities & impact- Serve as the primary day-to-day contact for digital marketing agencies and external partners
- Manage agency scope, deliverables, budgets, timelines, and performance expectations
- Lead planning sessions, status meetings, and business reviews with agency partners
- Evaluate agency performance and identify optimization and efficiency opportunities
- Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers
- Develop requirements, scopes of work, and success criteria for vendor engagements
- Manage RFP processes, vendor selection, onboarding, and contract support
- Partner with procurement, finance, and legal teams to support vendor relationships
- Support brand, campaign, content, and product marketing strategies
- Coordinate campaign launches, asset delivery, approvals, and cross-functional execution
- Manage digital marketing workflows, calendars, and operational processes
- Ensure programs are delivered on time, within budget, and to quality standards
- Maintain documentation for vendors, agencies, workflows, budgets, and campaigns
- Monitor marketing, digital, and vendor performance metrics
- Analyze campaign results and develop reporting and insights
- Monitor industry trends, competitive activity, and emerging digital marketing best practices
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, Advertising, or related field
- Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing
- Experience working directly with marketing agencies, consultants, and third-party vendors
- Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing
- Experience working in both agency and in-house marketing environments
- Experience supporting brand strategy and integrated campaign planning
- Experience with marketing automation, CRM platforms, analytics, and reporting tools
- Background in SaaS, enterprise software, or B2B technology marketing
- Experience managing agency contracts, scopes of work, and performance reviews
Benefits
Comp & perks- Incentive compensation eligibility
- Health and wellness benefits
- Flexible hybrid work by default
- Growth through real projects and strong technical peers
- Global mobility opportunities
- Equality and inclusion commitment