Product Marketing Lead – ICX

Mendix

. Define and communicate how the Intelligence Center X portfolio enables customer and business outcomes .

Posted 10/6/2026full-timeRemote • United StatesSenior💰 $124,000 - $223,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies for technology portfolios, with a strong focus on enterprise AI, application development, and data platforms. Capable of translating complex technical concepts into compelling narratives that drive customer engagement and business outcomes.

Highest-signal resume keywords

Product MarketingPortfolio MarketingEnterprise AIStrategic CommunicationGo-To-Market Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentMessaging Framework CreationValue Proposition DevelopmentAI Application DevelopmentData Platforms MarketingCloud Solutions MarketingOntology and Semantic TechnologiesKnowledge GraphsPortfolio PositioningMarket Differentiation

Soft Skills

Strategic CommunicationStorytellingStakeholder ManagementCollaborationInfluencing Without Authority

Industry Keywords

Enterprise SoftwareComplex Technology PortfoliosMatrixed OrganizationsCustomer EngagementCommercial Priorities

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Define and communicate how the Intelligence Center X portfolio enables customer and business outcomes
Develop the portfolio’s compelling “better together” story
Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem
Establish approved messaging and positioning for Intelligence Center X and its core components
Define each product’s contribution to the overall portfolio
Create and maintain a scalable messaging framework and common portfolio strategy
Develop positioning, value propositions, and narrative structures for executive, technical, developer, IT, engineering, operations, AI, data, and business audiences
Translate AI, application development, graph technology, ontology, machine learning, and data capabilities into customer benefits and market differentiation
Ensure consistent messaging across products, campaigns, customer-facing content, analyst interactions, and executive communications
Partner with Product Marketing Managers to create integrated go-to-market stories and launch strategies
Collaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership teams
Establish messaging standards, governance processes, and organizational alignment mechanisms
Influence decision-making across a complex, matrixed organization without direct authority
Provide strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives
Facilitate executive-level discussions around commercial priorities and strategic messaging decisions
Refine the portfolio narrative based on market trends, customer feedback, competitive insights, and product evolution

Requirements

What you’ll need

12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function
Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio
Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products
Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies
Strong understanding of enterprise AI, agentic workflows and AI systems, AI application development, ontologies and semantic technologies, data and knowledge graphs, and enterprise software platforms
Ability to connect technical innovation to measurable customer and business outcomes
Deep understanding of how complex technology portfolios are positioned, packaged, and brought to market
Exceptional strategic communication, storytelling, and narrative-development skills
Strong executive presence and ability to influence senior stakeholders
Excellent writing, facilitation, presentation, and stakeholder management capabilities
Ability to simplify complex technical concepts for executive and technical audiences
Strong collaboration skills with experience leading through influence in highly matrixed organizations
Proven ability to build consensus and drive alignment across multiple functions and business units

Benefits

Comp & perks

Annual incentive opportunities
Healthcare and wellness benefits
Retirement savings plans
Paid time off
Other programs designed to support employees and their families