Performance Media Manager

Mendocino Farms

. Develop full-funnel media strategies across digital channels, including paid search, paid social, programmatic, video, and OLV/CTV.

Posted 9/26/2026full-timePlano • Texas • United StatesMid-LevelSenior💰 $85,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Develop full-funnel media strategies across digital channels, including paid search, paid social, programmatic, video, and OLV/CTV.
Translate business goals, campaign priorities, and seasonal moments into media plans and investment strategies.
Balance brand and performance objectives across upper-, mid-, and lower-funnel tactics.
Build channel and campaign strategies supporting brand campaigns, menu launches, new store openings, third-party delivery, and catering growth.
Manage media budgets, ensuring investment is allocated for maximum impact.
Monitor pacing, performance, and ROI; dynamically reallocate spend based on results, seasonality, and business needs.
Partner with Finance and agency teams on forecasting, scenario planning, and budget optimization.
Lead day-to-day campaign performance management with agency teams.
Set KPIs, learning agendas, and testing roadmaps.
Partner with creative and brand teams to align media and messaging.
Manage multiple campaigns across objectives, audiences, and channels.
Serve as the primary day-to-day lead for performance media agency partners.
Set agency briefs, expectations, and success metrics; lead weekly and monthly performance reviews.
Own media performance reporting and dashboards.
Translate performance data into insights and recommendations for leadership and cross-functional partners.
Partner with Insights, Finance, and Digital teams to evolve measurement, attribution, and ROI frameworks.
Collaborate with Brand, Product Marketing, Digital, Ops, and Finance to align media plans with business priorities and promotional calendars.

Requirements

What you’ll need

6–9+ years of experience in performance media, growth marketing, or digital media roles, either in-house and/or at an agency, with clear ownership of campaigns and budgets.
Proven experience managing multiple concurrent campaigns across channels, objectives, and audiences.
Deep hands-on experience across paid search, paid social, programmatic, and video/CTV.
Restaurant or multi-unit retail experience required.
Direct experience supporting third-party delivery platforms and their media ecosystems, such as DoorDash and Uber Eats.
Direct experience supporting catering and third-party catering platforms, such as ezCater or similar.
Demonstrated track record of managing and optimizing meaningful media budgets against clear performance goals.
Experience working with and managing media agencies and external partners.
Experience operating in a fast-paced, growth-oriented environment with evolving priorities and multiple stakeholders.
Strong full-funnel marketing mindset.
Highly analytical, with ability to turn data into clear insights, recommendations, and action plans.
Strong budget management and investment optimization skills, including pacing, sufficiency planning, and in-flight reallocations.
Excellent communication and cross-functional collaboration skills.
Highly organized, detail-oriented, and comfortable managing complexity across channels, campaigns, and timelines.
Must be able to lift 25 pounds.
Sitting/standing 6–8 hours; ability to perform grasping, fine manipulation, pushing, pulling, bending, twisting, squatting, and reaching.

Benefits

Comp & perks

Competitive salary
Meal privileges
Health benefits
401k Plan
Paid Vacation