Mendocino Farms

Customer Success Manager

• Analyze guest and campaign performance across digital channels to identify trends, uncover insights, and recommend actions to optimize engagement, conversion, revenue, acquisition, retention, and repeat purchase
• Build and maintain recurring reporting and dashboards to track CRM, digital, and campaign KPIs
• Support ad hoc analysis and reporting for Marketing, translating findings into actionable recommendations
• Support execution of email and push campaigns within HubSpot, including audience creation, scheduling, QA, and deployment
• Support audience segmentation based on guest behavior, lifecycle stage, purchase activity, and engagement
• Partner with the CRM Manager, Brand, Growth, and IT teams to support campaign launches and resolve CRM or data issues

CRM Analyst

Manager

• Develop full-funnel media strategies across digital channels, including paid search, paid social, programmatic, video, and OLV/CTV.
• Translate business goals, campaign priorities, and seasonal moments into media plans and investment strategies.
• Balance brand and performance objectives across upper-, mid-, and lower-funnel tactics.
• Build channel and campaign strategies supporting brand campaigns, menu launches, new store openings, third-party delivery, and catering growth.
• Manage media budgets, ensuring investment is allocated for maximum impact.
• Monitor pacing, performance, and ROI; dynamically reallocate spend based on results, seasonality, and business needs.
• Partner with Finance and agency teams on forecasting, scenario planning, and budget optimization.
• Lead day-to-day campaign performance management with agency teams.
• Set KPIs, learning agendas, and testing roadmaps.
• Partner with creative and brand teams to align media and messaging.
• Manage multiple campaigns across objectives, audiences, and channels.
• Serve as the primary day-to-day lead for performance media agency partners.
• Set agency briefs, expectations, and success metrics; lead weekly and monthly performance reviews.
• Own media performance reporting and dashboards.
• Translate performance data into insights and recommendations for leadership and cross-functional partners.
• Partner with Insights, Finance, and Digital teams to evolve measurement, attribution, and ROI frameworks.
• Collaborate with Brand, Product Marketing, Digital, Ops, and Finance to align media plans with business priorities and promotional calendars.

Performance Media Manager

• Own full-funnel media strategy across digital channels, including paid search, paid social, programmatic, video, and OLV/CTV.
• Translate business goals, campaign priorities, and seasonal moments into media plans and investment strategies.
• Balance upper-, mid-, and lower-funnel tactics across brand and performance objectives.
• Build strategies supporting brand campaigns, menu launches, new store openings, third-party delivery, and catering growth.
• Manage media budgets, pacing, sufficiency, ROI, forecasting, scenario planning, and in-flight optimization.
• Lead day-to-day campaign performance management with agency teams.
• Set KPIs, learning agendas, and testing roadmaps.
• Partner with creative and brand teams on media and messaging.
• Manage multiple campaigns across objectives, audiences, and channels.
• Serve as primary day-to-day lead for performance media agency partners.
• Set agency briefs, expectations, and success metrics; lead weekly and monthly performance reviews.
• Own media performance reporting and dashboards.
• Translate performance data into insights and recommendations for marketing leadership and cross-functional partners.
• Partner with Insights, Finance, and Digital teams on measurement frameworks, attribution, ROI, incrementality, testing, and media effectiveness.
• Collaborate with Brand, Product Marketing, Digital, Ops, and Finance to align media plans with business priorities and promotional calendars.
• Support store openings, menu launches, brand campaigns, delivery, and catering initiatives.

• Analyze guest and campaign performance across digital channels to identify trends, uncover insights, and recommend actions to optimize engagement, conversion, revenue, acquisition, retention, and repeat purchase
• Build and maintain recurring reporting and dashboards to track CRM, digital, and campaign KPIs
• Support ad hoc analysis and reporting for Marketing, translating findings into actionable recommendations
• Support execution of email and push campaigns within HubSpot, including audience creation, scheduling, QA, and deployment
• Support audience segmentation based on guest behavior, lifecycle stage, purchase activity, and engagement
• Partner with the CRM Manager, Brand, Growth, and IT teams to support campaign launches and resolve CRM or data issues
• Work with Brand, Growth, Product, and IT to support execution, measurement, and optimization of marketing campaigns across digital channels

Brand Manager

• Lead the vision, development, and execution of transformative brand marketing for Mendocino Farms
• Own brand strategy, positioning, voice, creative platform, integrated brand campaigns, menu and product marketing, and the Integrated Marketing function
• Translate business and growth strategy into differentiated brand strategy across established and first-to-market communities
• Lead bold integrated campaigns across paid, owned, and earned channels, including social, PR, influencer marketing, and experiential activations
• Direct brand strategy, campaign development, concept evaluation, feedback, and approvals with agency partners
• Partner with Growth Marketing on annual and seasonal brand marketing plans, calendars, paid media, local store marketing, and new store openings
• Own external communications and PR strategy, including agency and media relationships
• Set organic social and content strategy to build brand affinity, community engagement, and cultural relevance
• Own the brand marketing and campaign agency budget and ensure measurable business results
• Align Mendocino Farms' integrated agency roster through shared processes, governance, briefing standards, handoffs, and approval workflows
• Lead go-to-market strategy for menu innovation, limited-time offerings, and product launches with Culinary and Operations
• Lead the Product Marketing Manager and function
• Use guest, consumer, market, and performance insights to inform strategy, prioritization, and campaign targeting
• Monitor product performance and menu mix to drive incremental growth
• Provide oversight for the Guest Relations Lead and incorporate guest-feedback trends into brand and campaign decisions
• Partner with Growth Marketing, Guest Insights & Analytics, Executive Leadership, and Creative & Production
• Build cross-functional relationships and foster collaboration, accountability, transparency, and continuous improvement

CRM Analyst

Performance Media Manager

Performance Media Manager

CRM Analyst

Vice President – Brand Marketing