Performance Media Manager

Mendocino Farms

. Own full-funnel media strategy across digital channels, including paid search, paid social, programmatic, video, and OLV/CTV.

Posted 9/26/2026full-timeDallas • Texas • United StatesMid-LevelSenior💰 $85,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own full-funnel media strategy across digital channels, including paid search, paid social, programmatic, video, and OLV/CTV.
Translate business goals, campaign priorities, and seasonal moments into media plans and investment strategies.
Balance upper-, mid-, and lower-funnel tactics across brand and performance objectives.
Build strategies supporting brand campaigns, menu launches, new store openings, third-party delivery, and catering growth.
Manage media budgets, pacing, sufficiency, ROI, forecasting, scenario planning, and in-flight optimization.
Lead day-to-day campaign performance management with agency teams.
Set KPIs, learning agendas, and testing roadmaps.
Partner with creative and brand teams on media and messaging.
Manage multiple campaigns across objectives, audiences, and channels.
Serve as primary day-to-day lead for performance media agency partners.
Set agency briefs, expectations, and success metrics; lead weekly and monthly performance reviews.
Own media performance reporting and dashboards.
Translate performance data into insights and recommendations for marketing leadership and cross-functional partners.
Partner with Insights, Finance, and Digital teams on measurement frameworks, attribution, ROI, incrementality, testing, and media effectiveness.
Collaborate with Brand, Product Marketing, Digital, Ops, and Finance to align media plans with business priorities and promotional calendars.
Support store openings, menu launches, brand campaigns, delivery, and catering initiatives.

Requirements

What you’ll need

6–9+ years of experience in performance media, growth marketing, or digital media roles, either in-house and/or at an agency, with clear ownership of campaigns and budgets.
Proven experience managing multiple concurrent campaigns across channels, objectives, and audiences.
Deep hands-on experience across key digital channels including paid search, paid social, programmatic, and video/CTV.
Restaurant or multi-unit retail experience required.
Direct experience supporting third-party delivery platforms and their media ecosystems, including DoorDash and Uber Eats.
Direct experience supporting catering and third-party catering platforms, such as ezCater or similar.
Demonstrated track record of managing and optimizing meaningful media budgets against clear performance goals.
Experience working with and managing media agencies and external partners.
Experience operating in a fast-paced, growth-oriented environment with evolving priorities and multiple stakeholders.
Strong full-funnel marketing mindset.
Highly analytical, with ability to turn data into insights, recommendations, and action plans.
Strong budget management and investment optimization skills, including pacing, sufficiency planning, and in-flight reallocations.
Excellent communication skills with technical and non-technical partners.
Strong cross-functional collaboration skills.
Highly organized and detail-oriented.
Must be able to lift 25 pounds.
Sitting/standing 6–8 hours; ability to perform grasping, fine manipulation, pushing, pulling, bending, twisting, squatting, and reaching.

Benefits

Comp & perks

Competitive salary
Meal privileges
Health benefits
401k Plan
Paid Vacation