Vice President – Brand Marketing

Mendocino Farms

. Lead the vision, development, and execution of transformative brand marketing for Mendocino Farms .

Posted 9/23/2026full-timePlano • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy, integrated marketing campaigns, and team leadership within a multi-location consumer business. Proven ability to leverage market insights and manage agency relationships to drive brand growth and engagement.

Highest-signal resume keywords

Brand Strategy DevelopmentIntegrated Campaign LeadershipTeam Leadership in MarketingAgency Management and Budget OversightGo-To-Market Strategy for Product Innovation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningCreative Platform DevelopmentMarket Insights AnalysisCampaign Performance EvaluationProduct Marketing Strategy

Soft Skills

Exceptional Communication SkillsInfluencing and Presentation SkillsCollaboration and Team BuildingAccountability and Transparency

Certifications & Qualifications

Bachelor's Degree in MarketingMBA or Advanced Degree (Preferred)

Industry Keywords

Consumer Brand MarketingMulti-Location BusinessCulinary and Operations CollaborationExperiential MarketingInfluencer Marketing

About the role

Key responsibilities & impact

Lead the vision, development, and execution of transformative brand marketing for Mendocino Farms
Own brand strategy, positioning, voice, creative platform, integrated brand campaigns, menu and product marketing, and the Integrated Marketing function
Translate business and growth strategy into differentiated brand strategy across established and first-to-market communities
Lead bold integrated campaigns across paid, owned, and earned channels, including social, PR, influencer marketing, and experiential activations
Direct brand strategy, campaign development, concept evaluation, feedback, and approvals with agency partners
Partner with Growth Marketing on annual and seasonal brand marketing plans, calendars, paid media, local store marketing, and new store openings
Own external communications and PR strategy, including agency and media relationships
Set organic social and content strategy to build brand affinity, community engagement, and cultural relevance
Own the brand marketing and campaign agency budget and ensure measurable business results
Align Mendocino Farms' integrated agency roster through shared processes, governance, briefing standards, handoffs, and approval workflows
Lead go-to-market strategy for menu innovation, limited-time offerings, and product launches with Culinary and Operations
Lead the Product Marketing Manager and function
Use guest, consumer, market, and performance insights to inform strategy, prioritization, and campaign targeting
Monitor product performance and menu mix to drive incremental growth
Provide oversight for the Guest Relations Lead and incorporate guest-feedback trends into brand and campaign decisions
Partner with Growth Marketing, Guest Insights & Analytics, Executive Leadership, and Creative & Production
Build cross-functional relationships and foster collaboration, accountability, transparency, and continuous improvement

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field, or equivalent relevant experience
12+ years of progressive brand marketing experience
At least 5 years leading senior teams or major marketing functions in a complex, multi-location consumer business
Demonstrated success defining brand positioning, voice, and creative platforms
Experience leading integrated campaigns across paid, owned, and earned channels
Track record applying guest, cultural, market, and performance insights to improve awareness, consideration, traffic, sales, menu mix, and marketing effectiveness
Experience leading go-to-market strategy for product innovation, seasonal programs, limited-time offerings, or comparable launches with culinary and operations teams
Extensive experience directing integrated agency partners, establishing effective ways of working, managing significant budgets, and evaluating performance and ROI
Ability to build and develop high-performing teams, establish accountability, and align executive, marketing, creative, culinary, operations, analytics, development, and field stakeholders
Exceptional written, verbal, presentation, influencing, and creative-review skills
Ability to lead effectively in a fast-growth, evolving organization and travel as needed to restaurants, markets, agency meetings, and company events
Preferred: MBA or advanced degree in marketing, business, communications, or a related discipline
Preferred: Leadership experience with a restaurant, hospitality, retail, food and beverage, or other multi-unit consumer brand
Preferred: Experience scaling a regional brand into new markets or supporting rapid unit growth while maintaining a consistent national brand platform
Preferred: Deep expertise in contemporary media, creator and influencer ecosystems, cultural partnerships, experiential marketing, and earned-media strategy
Preferred: Genuine passion for hospitality, food culture, guest experience, and building distinctive brands that earn lasting affinity