MerchantSpring

Content Marketing Manager

• Learn the product through hands-on use, demos, and conversations
• Keep up with new releases and understand capabilities, use cases, limits, and product messaging
• Work with Sales and Customer Success, listen to customer calls, and speak with customers to understand goals, questions, and objections
• Find useful examples and customer stories and validate results before publication
• Connect product features to customer problems and to other existing and new features
• Decide which benefits to lead with for each audience and piece of content
• Explain why the product matters rather than simply listing features
• Maintain a shared record of useful customer examples, product explanations, and claims
• Write and improve landing pages, feature and use-case pages, emails, customer stories, and social posts
• Develop content for product launches and campaigns through review and publication
• Review marketing assets and identify product value that is missing, outdated, or poorly explained
• Use customer and colleague feedback and content performance to prioritize improvements
• Report to the Growth Marketing Manager and work closely with Sales, Partnerships, Client Success, and Product
• Contribute to demos, qualified sales conversions, and timely, high-quality product marketing and content delivery

Product Marketing, Content Specialist