Product Marketing Executive

MerchantSpring

. Learn the product through hands-on use, demos, and conversations; keep up with releases and understand capabilities, use cases, limits, and product language .

Posted 10/10/2026full-timeKuala Lumpur • MalaysiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and content creation for B2B software, with a strong ability to translate complex product features into clear, customer-friendly messaging. Proficient in gathering customer insights and collaborating with cross-functional teams to enhance product understanding and marketing effectiveness.

Highest-signal resume keywords

Product Marketing ExperienceContent Creation SkillsCustomer Insight GatheringExcellent English WritingFamiliarity with HubSpot

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent MarketingWebsite Content ProductionEmail Content ProductionCustomer Story DevelopmentLanding Page WritingFeature ExplanationComplex Information SimplificationBasic CMS PublishingE-commerce Experience

Soft Skills

CuriosityGood JudgementCommunication SkillsFollow-up QuestioningPrioritization

Tools & Technologies

HubSpotBitbucketConfluenceJiraUserMaven

Industry Keywords

B2B SoftwareSaaS ProductAnalyticsRetail MediaMarketplaces

About the role

Key responsibilities & impact

Learn the product through hands-on use, demos, and conversations; keep up with releases and understand capabilities, use cases, limits, and product language
Work with Sales and Customer Success, listen to customer calls, and speak with customers to understand goals, questions, and objections
Find useful examples and customer stories, and validate results before publication
Connect features to customer problems and to other existing and new features
Explain feature value in a way customers can understand and use to find deeper value
Decide which benefits to lead with for each audience and piece of content
Explain why the product matters rather than simply listing features
Maintain a shared record of customer examples, product explanations, and claims
Write and improve landing pages, feature and use-case pages, emails, customer stories, and social posts
Develop content for product launches and campaigns through review and publication
Review marketing assets and identify product value that is missing, outdated, or poorly explained
Use customer and colleague feedback and content performance to prioritize improvements
Report to the Growth Marketing Manager and work closely with Sales, Partnerships, Client Success, and Product

Requirements

What you’ll need

2-5 years of experience in product marketing, content marketing or a similar role for B2B software or another detailed product
Ability to quickly learn how the product works and explain it clearly
Excellent English writing and editing, with experience producing website, email or product content
Ability to make complex information understandable without relying on generic claims
Curiosity and good judgement; ability to ask useful follow-up questions, connect learning to customer needs, and check assumptions
Experience gathering customer insight and working directly with product and customer-facing teams
Ability to manage agreed priorities and take work from an idea to publication
Comfortable suggesting what to work on, explaining why it matters, and following it through
Eligibility to work in Malaysia
Useful: experience with e-commerce, marketplaces, retail media or analytics
Useful: experience with an in-house SaaS product, ideally analytics, reporting, or another complex software product with many features
Working knowledge of HubSpot, Bitbucket, Confluence, Jira, and UserMaven
Basic CMS publishing

Benefits

Comp & perks

This is the first dedicated seat in product marketing; the messaging is yours to shape, with a hand in our go-to-market strategy
Direct access to the product, customers, and the people building it
Opportunity to take on broader responsibility as the marketing function grows
Cross-functional collaboration to drive impact across the business
Join an international team with clients across the Americas, Europe, and APAC
Hybrid working from a modern co-working space in the Kuala Lumpur office