Product Marketing Specialist

MerchantSpring

. Learn the product through hands-on use, demos and conversations .

Posted 10/10/2026full-timeKuala Lumpur • MalaysiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and content creation for B2B software, with a strong ability to translate complex product features into clear, engaging content. Proficient in collaborating with cross-functional teams to gather customer insights and drive effective marketing strategies.

Highest-signal resume keywords

Product Marketing ExperienceContent Creation SkillsCustomer Insight GatheringSaaS Product KnowledgeHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent MarketingWritingEditingCustomer Insight GatheringComplex Information SimplificationCMS PublishingE-commerce ExperienceAnalytics KnowledgeSaaS Product Understanding

Soft Skills

CuriosityGood JudgementCommunicationCollaborationPrioritization

Tools & Technologies

HubSpotBitbucketConfluenceJiraUserMaven

Industry Keywords

B2B SoftwareE-commerceMarketplacesRetail MediaAnalytics

About the role

Key responsibilities & impact

Learn the product through hands-on use, demos and conversations
Keep up with new releases and understand each capability, its uses, limits, and product messaging
Work with Sales and Customer Success, listen to customer calls, and speak with customers to understand goals, questions and objections
Find useful examples and customer stories, and validate results before publication
Connect features to customer problems and to other existing and new features
Decide which benefits to lead with for each audience and piece of content
Explain why the product matters rather than simply listing features
Maintain a shared record of useful customer examples, product explanations and claims
Write and improve landing pages, feature and use-case pages, emails, customer stories, and social posts
Develop content for product launches and campaigns through review and publication
Review existing marketing assets and identify product value that is missing, outdated or poorly explained
Use customer and colleague feedback and content performance to determine what to improve next
Report to the Growth Marketing Manager and collaborate with Sales, Partnerships, Client Success, and Product
Contribute to demos, qualified sales conversions, and timely, high-quality product marketing and content delivery

Requirements

What you’ll need

2-5 years of experience in product marketing, content marketing or a similar role for B2B software or another detailed product
Ability to quickly learn how the product works and explain it clearly
Excellent English writing and editing, with experience producing website, email or product content
Ability to make complex information understandable without relying on generic claims
Curiosity and good judgement; ability to ask useful follow-up questions, connect learning to customer needs, and check assumptions
Experience gathering customer insight and working directly with product and customer-facing teams
Ability to manage agreed priorities and take work from an idea to publication
Comfortable suggesting what to work on, explaining why it matters and following it through
Eligibility to work in Malaysia
Experience with e-commerce, marketplaces, retail media or analytics
Experience with an in-house SaaS product, ideally analytics, reporting, or another complex software product with many features
Working knowledge of HubSpot, Bitbucket, Confluence, Jira, and UserMaven
Basic CMS publishing

Benefits

Comp & perks

First dedicated seat in product marketing, with messaging ownership and input into go-to-market strategy
Direct access to the product, customers, and the people building it
Opportunity to take on broader responsibility as the marketing function grows
Cross-functional collaboration to drive impact across the business
Join an international team with clients across the Americas, Europe, and APAC
Hybrid working from a modern co-working space in the Kuala Lumpur office